Search Results for: influencers

This year, ONCE Mexico International is celebrating its 20th anniversary in US. General Manager Carlos Brito Lavalle talks about  changes over the years at the network, and beyond. How does reaction to programming differ in the US from Mexico? Content is the king so what keeps us relevant is our original programming either for the […]

We spoke with Instagram’s experiential marketing lead about the inspiration behind the activation, the film’s themes, the business strategy and more.

This week’s PR Roundup discusses Elon Musk’s olive branch to advertisers at Cannes, Ogilvy’s big Cannes win and a thorough report from Morning Consult on the most trusted brands in the United States. 

This past week, LinkedIn announced multiple new features focused on enhancing the B2B user experience, and that didn’t stop in Cannes. Here’s a guide including everything you need to know.

Marketers across industries have less budget to work with in 2024 compared with 2023, according to a newly released survey of 395 global chief marketing officers by research firm Gartner. Marketers report their 2024 budgets dropped to 7.7% of the company’s revenue, compared with 9.1% in 2023, and 9.5% in 2022. Gartner surveyed marketing decision […]

The 2024 American Advertising Federation Hall of Fame inductee shared her thoughts with us on mentorship, the status of Black representation in the marketing industry, the importance of influencer marketing and more.

Three considerations to ensure success when an influencer or creator joins the team full-time.

This week’s PR Roundup looks at a teachable influencer moment from Nathan’s Famous Hot Dogs and Joey Chestnut, the current state of PR pros mental health and Muck Rack’s latest State of PR report.

If it feels like you’ve suddenly become surrounded by foodies, you’re not alone. According to the National Restaurant Association’s 2024 “What’s Hot Culinary Forecast,” social media is influencing how consumers cook, eat and interact with restaurants. And it’s now an essential ingredient to culinary professionals’ work, whether it’s incorporating social media trends into dishes or […]

Media publishers today face immense pressure, including the influence of AI, changes in Google’s search algorithms, the deprecation of cookies in display media, and the shift in traffic toward social media platforms. Consequently, traditional ad revenue models are no longer sufficient. For media publishers striving to thrive in this environment, CEO of Button, Michael Jaconi, believes the key lies in commerce optimization.