Search Results for: influencers

KISSmetrics, a Web analytics provider, has put together an infographic looking at how the use of colors can influence conversions and behavior. Here are some interesting pieces of data from the infographic: –

To be relevant, brands need to add dimensions of time and context to their customer interactions.

Part II in a two-part series on influencer marketplaces, which comprise brand marketers and social partners. Part I focused on the role of the influencer.

Today a great product also needs to be supplemented with a stellar multi-channel marketing plan, a dedicated sales team and industry expertise.

TapInfluence—formerly BlogFrog—has just released a software platform that automates all aspects of influencer marketing programs.

There are many criteria a marketer needs to consider before commencing on a long-term engagement with an influencer.

This is Part 1 in a two-part series on influencer marketplaces, which comprise social partners (influencers) and brand marketers. Part II will focus on the role of brand marketers.

Sales reps and the volume of leads they’re given each day smacks of the story of “Goldilocks and the Three Bears:” Organizations are trying to find the exact number of new lead assignments per day that’s just right. A new study from Leads360 has some helpful information on how to find this perfect number. According […]

What if publications like Reader’s Digest targeted different segments of their readership, rather than just their main core audience?

Brett Groom, senior vice president of content integration at ConAgra Foods, on the company’s latest “Child Hunger Ends Here” campaign.