Search Results for: influencers

Just as Captain Kirk and Spock ventured to new worlds and made tough decisions to steer the Enterprise to safe ground, sales executives also have to make the right decisions to drive their organizations to hit their sales targets.

Quinn Kilbury, Heineken senior brand director, talks about why the brand decided to launch a line of subtly branded menswear.

A whopping 85% of B2B organizations aren’t using buyer personas effectively, according to research from ITSMA.

Account based marketing (ABM) requires great customer information, which means the best opportunities exist at your current customers.

Here’s a hot list of do’s and don’ts when it comes to influencer marketing.

Forbes brings us its first ranking of the top-paid YouTube stars. Most are under 30 and most get their earnings from advertising.

A transition from investing in banner ads— susceptible to ad blocking—to influencer marketing might seem like a major shift, but the outcome is better for everyone.

Consistency in the customer experience has become the new business imperative. The modern buyer demands to feel recognized and understood at every level of an organization.

When it comes to influencer marketing, the pay off can be big, but so can the risks.

Effectively leveraging data is essential if you want to optimize your customers’ experience with your brand and make the most of your marketing investments.