Search Results for: influencers

B2C and B2B marketers must look at both the macro and micro forces that are shaping the behavior of their audiences along with the increasingly rapid pace of technological change to understand how to drive interesting and exciting discoveries and innovations in almost every personal, business, and public policy arena.

Marketers became unduly obsessed with the idea that “going viral” was the cure to all marketing ailments. But since then, interest has waned.

Marketing cannabis requires wading through reams of regulations, however, creative entrepreneurs are starting up agencies to do just that.

Chicken of the Sea is using brand innovation to reinvent itself in the shrinking, competitive market of shelf stable seafood.

A campaign designed to position Heineken as the “Beer of Cities” helped the company improve brand consideration among Millennials, create social buzz and most importantly, increase the volume of beer sold.

When Bruce Springsteen sang, “I just want someone to talk to – and a little of that human touch” he wasn’t talking about marketing automation, but he might as well have been.

Knowing the best way to classify and build a structure to successfully use data in marketing is essential. Where do you begin?

Gen Z is different from its predecessors and should be treated as such. Here are 4 things to keep in mind when marketing to Generation Z.

Here’s three key tips on metrics, alignment and scale to get your organization started on a strong account based marketing plan.

A consolidated database helped golf superstore Golfsmith better target customer segments and improve overall marketing response rates.