Search Results for: influencers

Great Wolf Lodge is testing storytelling as a marketing tactic, to see if an emotional connection with consumers coverts to sales.

Gen Z—those born between the mid-nineties and 2009—are becoming the newest demo marketers are targeting.

Market research needs to evolve to adapt to changing customer behaviors and attitudes. Here’s why your research needs to move to the next phase.

Smart thinking still produces inspired marketing. But it’s no longer enough. For true brilliance, digital marketers must embrace technology’s “strategic imperatives.”

If you’re looking to optimize your spend across various channels, attribution helps us understand where to place conversion credit.

Marketers have mastered the craft of storytelling, but one of the toughest challenges we now face is how to extend the lifecycle of that content.

A new study looked to develop a clear picture of marketers’ perceptions, attitudes and behaviors toward partnering with technology startups.

Personalization, paid social and performance-based influencer marketing are among the digital trends to watch in 2016.

Here’s 3 predictions for where influencer marketing is headed in 2016 and how you can prepare for the challenges ahead.

Here’s four resolutions marketers should consider to achieve their 2016 goals.