Search Results for: influencers

Through the convergence of paid, owned and earned media, social’s influence on search results continues to grow, as does the need for social CRM technology.

Nivea ran an design a lip balm cap online contest last year that has been reworked—based on user feedback—to include an ecommerce component.

It may only be July, but retailers are now planning mobile marketing programs aimed at holiday shoppers. Here’s seven tips.

By Asad Haroon, CEO and founder, InsideUp Inc.

My company uses a variety of marketing tactics to generate B2B leads. Our social media strategy has been to engage with small-business owners by providing relevant and educational content. About 45 percent of the U.S. labor force is employed by small businesses, which means that a high percentage of consumers who use social media such as Facebook and Twitter are people who either own a small business or influence purchasing decisions for their business.

The perform-or-die pressure of proving marketing ROI can cause the collective shoulders of a company’s marketing team to tense up. But in reality, marketing ROI is relatively simple math.

Analytics applied to mobile data may be the next big thing when it comes to figuring out ways to change customer behavior in ways that really matter.

Back in 2008, Altimeter Group principal analyst and author Brian Solis teamed up with Jesse Thomas of visual design agency JESS3 to create The Conversation Prism to serve as a helpful map of the social media landscape. Version 4.0 of The Conversation Prism has been unveiled, and it’s more expansive than ever. Before your eyes […]

Here’s an update on effective marketing software integration that every marketer needs to know to deliver a rewarding customer experience.

A new Cricket campaign “Half Is More” plays up its lower price compared to two top competitors, Verizon and AT&T.

Social data has helped the Boston Red Sox understand fan behavior and create a better media plan for the 2013 season.