Search Results for: influencers

There’s a major disconnect in the industry when it comes to attributing ecommerce sales to social media, and that’s a big problem.

Google+ boasted an audience of 29 million unique visitors in the U.S. in November, according to comScore. This puts Google’s social network behind Facebook (150 million), LinkedIn (41 million) and Twitter (40 million), but ahead of Pinterest and Instagram (25 million each). This is a solid position for Google+, one that’s even better when you […]

“Online marketing in 2012 could be summed up in a few words: mobile, big brands and Google updates,” writes Joanna Lord, vice president of growth marketing at SEOmoz. So what will be in store for online marketing in 2013? Lord shares 10 predictions, among which are: increased “second screen” (i.e., mobile) value, an evolution in […]

Google+ might not be as big as Facebook, but it’s still a significant tool for B2B marketers to be paying attention to. According to comScore, Google+ boasted about 28.7 million unique visitors via desktop computers in October in the U.S., which places it well behind Facebook’s 149 million visitors during that same month. Meanwhile, in […]

Influencer marketing has experienced explosive growth. Here’s what’s trending for the New Year.

With 2012 behind us, it’s beneficial for marketers to take a look back and see if they can pick up any important lessons that will help them thrive in 2013. Jesse Noyes of Eloqua shares eight such lessons for B2B marketers. These include: influencers matter, events have unexpected ancillary benefits, more isn’t always better and […]

Here are four strategies B2B marketers can employ to tell their product stories, more effectively leverage online content and convert leads into buyers.

From brands ranging from Craftsman and KFC to IKEA and Coca-Cola, read about campaigns that tap into trends all marketers will be grappling with in 2013.

By Muhammad Yasin, director of marketing for HCC Medical Insurance Services

One billion people use social media throughout the world. Of those, 80 percent only share one category of content — usually something about which they are passionate. When people shop, a little over half use social media to research what they buy, where the best price is, or the highest quality. In short, social media has changed the way we operate. But have we, as marketers, kept up with the change in the way consumer behavior is changing? Unfortunately, in most cases, we have not.

Retailers with heavy investments in physical stores resent Showrooming. Here’s the latest on opportunities to fight back.