Search Results for: influencers

When confronted with ever more complex customer journeys and so much data, a marketer’s task can be daunting.

Everyone is talking about big data and social influence as the new Promised Land, but finding and proving the true value is a challenge.

A panel at ad:tech New York discusses a more strategic focus on content marketing: distribution, measurement and ROI.

Fiber cement building products isn’t exactly an industry that screams of compatibility with social media.

B2B marketers are slowly breaking bad content marketing habits, but many are lagging.

Here are 6 tips to help retailers and brands unlock the potential of Pinterest by creating an engaging campaign that drives sales and increases SEO rankings.

Marketers have tons of data generated by digital decisions. But figuring out how to use that data can be tricky.

Lists featured this week from Chief Marketer and NextMark include Care.com Pet Owners and Mom365 Email.

A recent survey revealed 20% of U.S. marketers no longer allocate separate traditional and digital marketing budgets, but instead incorporate digital activities directly into each marketing function.

Many marketers are unable to interpret critical purchasing cues because they can’t track engagement across channels.