Search Results for: influencers

The United Airlines Superheroes Olympics campaign is well underway and it is forging
a blazing trail of social and video content.

Purpose-driven branding. Micro-niche marketing. No matter what you call it, it’s undeniable that brands
are increasingly pushing themselves to find purpose beyond their products and services.

Marketing automation is helping Amplify Credit Union maximize online engagement with members and improve lead gen efforts.

While still a challenge, the good news for marketers is that the technology to measure customer responses to specific content is a rapidly improving sector of martech.

Bruce Henderson, CCO, Jack Morton Worldwide, on shaping consumers and
marketers narrative so that it contributes positively to a brand’s overall narrative.

Companies that sponsor organizations that serve a similar purpose as their underlying
mission are extending their purpose outside of their four walls in a very meaningful way.

Check out three industries that are putting more resources into experiential
strategies this year: luxury, automotive and tech.

The role of chief marketing officer has been elevated from brand and
marketing plan manager, to enterprise-wide revenue driver.

Love Unconventional is the brand’s Valentine’s Day campaign that includes a Snapchat
game and limited edition packaging on its champagne.

CMO Dean Evans gives a play-by-play on the strategy, timing and theme around
Hyundai’s release of its 12th Super Bowl spot airing this Sunday.