Search Results for: influencers

The introduction of beacon technology has presented both retailers and consumers with new – and largely untapped – opportunities for engagement.

Enewsletters can engage customers throughout the buying cycle, driving continued customer engagement beyond the initial purchase.

B2B buyers are increasingly relying on third-party information to help make purchasing decisions, according to new research from the CMO Council.

Credit for CPG being late to the digital game goes to the industry’s business-to-business-to-consumer model of mass media being the only means to communicate with consumers at scale.

Today’s perpetually connected consumers are impatient. They cherish convenience and expect instant gratification from their most valued brands.

Marketers like Kraft are using online behavior to get a fuller view of their customers and craft social campaigns in real time.

Effective use of technology is a must in order to efficiently produce, distribute, and service products as well as maintain high levels of customer service and engagement.

Rich Seban, president and COO, Hostess Brands, shares the marketing strategy and execution that pulled Hostess back from bankruptcy.

Crowdsourcing brand advocates can be a great way to generate leads, and making the most of existing customers, employees and influencers just makes sense.

When you’ve invested time and resources into optimizing your marketing channels, special attention should go to perfecting data collection.