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  • The NCDM Database Excellence Award Winners

    Talk about strategic brilliance: Every one of the companies featured here devised a complex, data-driven solution for a marketing problem. And they’ve

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  • Mobilizing Moms With Social Media

    E-Centric recently chatted with Maria Bailey, author of “Mom 3.0: Marketing With Today’s Mothers by Leveraging New Media & Technology” about whether marketers are doing a good job reaching maternal girls online

  • Best Ad Ever?

    Those that saw our “You Give Leads A Bad Name” presentation will know that one of our favorite topics to cover outside of (the lengthier and more time consuming) strategy / analysis pieces are more observational in nature.

  • Listline e-Newsletter 1/07

    Key Marketing Advantage was selected to manage a list of 546,917 subscribers to The Progressive Farmer.

  • Food Banks to Benefit from Weight Loss Challenge

    General Mills, NBC’s “Biggest Loser” and Feeding America are collaborating on a weight loss challenge that will deliver a pound of groceries to local food banks for every pound participants knock off

  • Because I’m a Customer? Pshaw!

    I hate it when companies try to feed me BS. Rite Aid recently sent an e-mail pitching Medicare Part D supplemental drug coverage into an account I set

  • USPS Proposes New Booklet, Self-Mailer Standards

    The U.S. Postal Service is proposing new mailing standards for letter-size booklets and folded self-mailers that are sent at automation and machinable letter rates, according to a Federal Register notice filed Monday.

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  • Digital Dogs Promote “Marley” Movie, Animal Welfare

    The canine-centric holiday movie “Marley & Me,” the pet food brand sponsors and non-profits aimed at animal protections are all getting a promotional boost from a virtual pet application available on the Web, on social networks and on the iPhone.

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  • News Brief

    V8: will donate $1 million, or 30 million servings of its vegetable juice

  • Networking: The Invaluable ROI

    EPC’s, CTR’s and eCPM’s are all crucial numbers that make the online marketer’s day go round. It is through these numbers that our ROI and the key to our financial success in the online media space will ultimately be determined.