Search Results for: feed

  • Rate Hike Will Take Its Toll on Mailers

    The July 1 postal rate hike will force mailers to make changes. Some will adjust mail schedules, the weight and size of catalogs while others, like small nonprofits, may have to cut back on services.

  • Cable TV: Talk of the Town

    Nickelodeon turns the Gift of Gab into a promotional present for kids.

  • Agencies

    Coming Together

    Marketing and sales data fuel newest automated systems

  • MCDONALD’S FEEDS TWEENS

    McDonald’s Corp., Oak Brook, IL, this week launches Mighty Kids Meals targeting eight- to 10-year-olds. The meals get the same toys, fries, and drinks

  • Agencies

    DATABASE MARKETING

    Destination Everywhere

  • Is Promotion a Dirty Word?

    What do you do when the new neighbor asks about your occupation? Confess it: You tell them you work in advertising. It’s easier, it’s sexier, and it doesn’t

  • Are You Experienced?

    Experiential marketing is bringing a flat-out assault on consumer senses. Is today’s buzzword the future of customer interaction?The evolution of branding

  • We Are the Children

    KEEPING KIDS EDUCATED AND HEALTHY IS A MAJOR GOAL FOR MARKETERS.The key to a good relationship is the chemistry between partners. Bogie and Bacall had

  • Continuous Service Served

    Lawmakers scrutinize publisher partnerships. Should marketers drop subscriptions?Magazine publishers are coming under the gun again for promotion-related

  • Agencies

    P-O-P The Last Stand

    Despite the Internet’s best efforts, P-O-P is thriving as a marketing tactic.Five years ago, the future of point-of-purchase marketing was in doubt. After

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