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The term brands is in and of itself a tricky word, as the definition of a brand is fairly ambiguous and broad. Companies large and small are brands, from Apple (can you believe Steve Jobs is stepping down as CEO?) to BeeBeverly Hills who became…

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

ESPN wanted to create a compelling event marketing campaign to drive support for their coverage of the 2010 FIFA World Cup, which would include more than 230 hours of live HD programming – all 64 matches

2011 Pro Awards Finalist |Hunger affects one in six Americans and Kraft Foods is doing its part to eradicate it. In September – Hunger Action Month – Kraft launched Huddle to Fight Hunger with a goal of donating 20 million meals to Feeding America

Euro RSCG’s philosophy is called Future First a belief that if it can have a disproportionate share of knowledge about the future of consumers, brands

San Francisco’s Pet Camp doesn’t use email to hard sell it’s pet boarding and care services. Instead, it uses the inbox to build the emotional connection with dog and cat owners.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

A new study from ExactTarget shows that mobile email and text messages have played a part in a significant number of mobile purchases.