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An increasing number of Internet advertisers are turning to call centers to verify and generate leads, drive inbound calls and increase incremental revenues from existing programs.

TRUTH, JUSTICE AND TWITTER | Effectively throwing out the superpowered baby with the kryptonite-irradiated bathwater, DC Comics relaunched all of its titles

According to an ExactTarget report titled “The Meaning of Like,” companies that receive “likes” from Facebook users might want to think twice before assuming each of those users is a true fan or advocate. The report also found that 44 percent of Facebook users “like” something posted by a company on…

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Los Angeles – September 27, 2011 -Universal Sports Network, in partnership with BumeBox, launched Social Scrum, an online platform that aggregates social media and allows fans to interact throughout the 2011 IRB Rugby World Cup. Available at…

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Chadwick Martin Baily, CMB Consumer Pulse and Constant Contact offered up a neat presentation titled “10 Quick Facts You Should Know About Consumer Behavior on Facebook.” Among the findings is that more than half of fans say they’re more likely to buy a product after becoming a fan of a brand.

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

Headlines from the industry. To receive daily updates please visit the Digital Moses fan page

The web deal space has operated as a direct response machine. Buy ads, send them to an email sign-up, optimize email yield. It’s a push driven-driven model that depends on user scale in a given market to turn a single blast into thousands of…