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Insights from some of the top marketing executives in the industry to keep in mind while planning for 2022.

    Monday December 13, 2021 The integration of data into all aspects of sport – spanning from tech on the bench in coaching, to broadcast feeds to app and stadia activations for consumers – has never been more important for the expansion of the business. One of the companies leading the way in that […]

    Wednesday December 8, 2021 Bill Morningstar was tapped to become the next president of MLB Network. In addition to his new MLBN post, Morningstar will continue his MLB – EVP/Sponsorship sales responsibilities, with the announcement made by MLB Chief Revenue Officer Noah Garden. Morningstar, who led the advertising sales team that helped launch […]

    Monday November 22, 2021 With the MLS Cup Playoffs kicking off this past weekend, the league hit the postseason boasting upticks from its regular season outing, touting spikes across its media partners and outlets including ESPN, FOX and Univision. The league also saw big surges on its owners’ sites, feeding fans a content […]

We spoke with Qualcomm SVP and CMO Don McGuire about the brand’s ambitious plans, marketing with empathy during the pandemic, how the brand is positioning itself around the Metaverse and more.

A chat with Coupa CMO Chandar Pattabhiram about the next stage in the company’s growth strategy.

Production company Portal A, known for its success in branded content and digital spaces, as well as a knack for working with talent that will resonate with younger viewers, is breaking into longform original content. Portal A Head of Talent Brittani Kagan shares insights on how to find, and work with, social creators to develop […]

The platform announced it has added several features to make online shopping easier.

Our monthly analysis of the world’s top brands and the marketing moves that are setting them apart.

By Dan Greenberg, Co-Founder and President of Sharethrough “We are not separating from the phone. It’s a part of us. Now, who are you with no phone? What access to information do you have? What you can remember. What’ll you do without your pictures? Are you gonna describe what you saw? That doesn’t work for […]