Search Results for: feed

  Thursday August 24, 2023 Good morning! It’s Thursday and this is your early morning Esports and Gaming brief. Nintendo’s drip-feed strategy for highlighting upcoming DLC content in Pokémon Scarlet and Violet is hitting all the right notes in the media and sends an interesting message for marketers in the games space. While The Pokémon […]

Three CMOs, from Walgreens, Nutrabolt and Shipt, offer advice on ascending to the C-suite in today’s ultra-competitive marketplace.

By Laurie Petersen When’s the last time you hired a 60-year-old? It’s inevitable you will. The fastest growing population in the U.S. is people over age 55, and as the average age increases, these  folks need to keep working both for money and the mental benefits work brings. According to a study by Age Wave […]

We spoke with Dickies Global CMO Sarah Crockett about the partnership’s strategic marketing goals, experiences, challenges and more.

While she strongly believes the earth is in trouble, Françoise Joly, Head of News & Current Affairs for TV5MONDE, decided to take a different tack for Earth Day 2023 as executive producer of “À la Vie, À la Terre: The Republic of the Congo” (To Life, To Earth: The Republic of the Congo – English […]

Investigation Discovery alum Kevin Bennett has joined forces with independent true crime producer Scott Weinberger, of Weinberger Media, to form  NYC-based Authentic Wave, a new multi-media podcast hub dedicated to true crime. The company will develop and produce premium true-crime and mystery series with unique audio and video components available for distribution on multiple platforms. […]

  Thursday January 19, 2023 Good morning! It’s Thursday and this is your early morning Esports brief. Adjustments to YouTube’s models for ad servicing and its YouTube Shorts platform could shake up the creator economy in esports and gaming in the coming months. YouTube plans to shift its monetization strategy for Shorts to let partners […]

We spoke with D’Arcy about lessons learned from previous marketing roles, the rise of influencer marketing, trends to follow in the D2C world and more.

We spoke with Hiranaga about his vision for the company and how he believes purpose-driven marketing will evolve.

  Thursday October 13, 2022 Good morning! It’s Thursday and this is your early morning Esports brief. FIFA and Roblox unlocked a new partnership that will offer the Roblox community, as well football fans around the world, free-to-play access to FIFA World – a virtual environment within the gaming platform that “celebrates the power of […]