Search Results for: data

While geo-demographic data can play a major role in a targeted marketing program, its misapplication can cause poor targeting decisions and a waste of

NEW LISTS HealthSaludUSA A 9.8 million-record database, enhanced with more than 400 consumer selections, has been introduced by HealthSaludUSA Inc. The

More isn’t always better. These days direct marketers have oodles of data to choose from, but finding usable information can be a challenge. Experts suggest

The nation’s largest organization of real estate agents and brokers has backed away from imposing a rule governing online property listings that has caught the attention of federal antitrust regulators

: As a former marketing manager for Pantone, this article really hit home! I couldn’t stop laughing. The type of thinly research assertions that you lampooned used to give me fits when I was working there. Fortunately, now that I’m on the outside, …

Worldata has been appointed manager of the For Him Magazine (FHM) list
portfolio, effective June 1. There are 770,606 records available from
this men’s lifestyle title.

Nestlé USA and Hershey Corp. are readying new candies for summer—some with familiar brand names, and some new. Nestlé bows Donutz candy on May 23 with a tie-in to Warner Bros.’ Charlie and the Chocolate Factory, opening July 15. The in-pack sweeps …

Bacardi Silver has partnered with Turner Broadcasting System and reruns of the sizzling hit series Sex and the City to drive brand awareness and sales. The Turn on TBS, Turn on the Flavor campaign kicks off May 16 with plenty of in-store promotions and …

American Airlines and Blockbuster have partnered for a sweepstakes that offers consumers a $10,000 travel gift certificate and a digital video camera. Consumers can enter the Feature Presentation sweepstakes by completing an entry form at AA.com/promo. …

The DirectTrack Aggregate Index (DTAI) will show you trends in the industry across categories in the Networks we power. The DTAI will be updated monthly to show you trends in the industry.