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Agencies
Star Wars Premiums, Sweeps Invade Burger King
After 28 years, ‘The Force’ still has strong ties to Burger King Corp., which this week will launch its first global promotion surrounding the release of Star Wars: Episode III Revenge of the Sith. Starting today, U.S. consumers can collect 31 Star Wars …
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Agencies
Best Western, Nickelodeon Team Up With Travel Card Promo
Best Western International has teamed up with Nickelodeon to reward members of its loyalty program with a limited-edition travel card for extended stays at the hotel chain and a chance to win a family trip to Hollywood. Guests of Best Western’s loyalty …
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Agencies
KitchenAid Searches For Longest Running Dishwasher
KitchenAid is paying homage to one of its best-known products, the dishwasher, by running a sweepstakes to find the country’s longest running KitchenAid model. And, it’s dangling an incentive for the first 5,000 participants: a $100 mail-in rebate on …
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Agencies
Nextel Extends NASCAR All-Star Voting, But Not Sweeps
An overwhelming response from NASCAR fans has prompted Nextel Communications, Inc. to extend fan voting for the NASCAR Nextel All-Star Challenge, which will send an eligible driver to the circuit’s All-Star race. Fans can continue to cast votes until …
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Agencies
Popularity Grows With Real Estate Incentive Program
In a growing twist on incentive programs, online real estate companies are resorting to alternative tactics, including free airline miles, to tempt consumers to buy or sell a home or choose an agent or finance a mortgage. The incentive has become so …
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MLB Properties Reaches Out To Cartoon Network
Major League Baseball Properties and the Major League Baseball Players Association are set to kick off a second-year program with Cartoon Network designed to promote baseball and baseball-card collecting to kids. The program features characters from the …
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Agencies
BV Takes its Wine, and Grapes, on the Road
Lucy and Ethel may not be on hand to help out with this event, but visitors to the Beaulieu Vineyard grape stomping tour for charity will get a chance to crush some grapes and win some great prizes. The Napa Valley vintner—armed with a $500,000 …
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Agencies
How Many Newsletters Should You Publish?
A general newsletter is a great way to get started in the e-zine game, especially if your audience is diverse. You can use a general-interest newsletter to promote a wide variety of offerings and see what works.
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Listline e-Newsletter 05/10/05
The Packer Plus magazine list recently returned to the market under new
management at Mal Dunn Associates Inc. This is a list of 17,600
subscribers who are fans of the Green Bay Packers football team.