Search Results for: data

  • Ben & Jerry’s Tours with Dave Matthews Band

    Ben & Jerry’s Homemade will bring at least one environmental activist along when it goes on the road with the Dave Matthews Band this summer. Ben & Jerry’s serves up Dave Matthews Band, with a side of global-warming smarts Ben & Jerry’s piggybacks the …

  • People in the News

    Hollywood star Ernest Borgnine recently completed the filming an infomercial for Opportunity Productions, a Los Angeles based subsidiary of Media International Concepts Inc.

  • Rodale Chooses ALC to Manage its Data

    ALC Data Management plans to introduce several new data products for Rodale Inc., following its appointment to manage Rodale’s entire list portfolio, except for the insert programs.

  • List and Database News

    MeritDirect has been selected to represent TechTarget’s postal and e-mail master files and individual lists. The TechTarget postal master file with 555,442 records is the largest. TechTarget offers e-mail, Canadian and international master files.

  • Listline e-Newsletter 05/16/05

    The New York Times’ subscribers list has become available again after
    being off the market for an extended period. ALC Data Management has
    been appointed to oversee these 1.1 million records. The average income
    of subscribers is $91,130. The source is 92% direct-to-publisher.

  • A Broad Palette

    Say an artist wants to paint a field of blue flowers Sapphire Blue flowers, that is. Or maybe he or she would prefer Prussian Hue Blue, or Cobalt Blue,

  • News briefs/directmag.com

    5/3 Search engine marketing expenditures will grow by 33% this year and reach $11.6 billion by 2010, notes a report from FORRESTER RESEARCH. In addition,

  • Speakeasy Tries to Connect With Small Businesses

    Speakeasy, a developer of Internet-based telecommunications systems, is hoping a 300,000-piece mailing it launched in April will perform as well as one

  • Building a Better Carrot

    A year ago, John Howard had a problem. He had earned his nickname The Carrot for his red hair; in fact, when he began selling printer cartridges over

  • Catalog Age Becomes Multichannel Merchant

    Once upon a time, catalogers sold through catalogs, and retailers sold through stores. But most companies are now channel-agnostic. They realize that