Search Results for: data
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Agencies
Case History: Hotel Chain Uses Data To Pamper Its Guests
What more can a hotel chain do for guests beyond providing them with fabled castles and secluded lodges in 44 locations? Ask Fairmont Hotels & Resorts. It offers a higher level of personalized service through its Fairmont President’s Club.
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Agencies
Letters to the Editor
Re: What is CRM? Some Definitions (The CRM Loop, July 28, 2005). Let’s put it this way: I have been involved in “CRM” technology and services long before CRM became the big hit. It’s really so simple but everyone makes it so complicated.
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AzoogleAds 100% Growth
Online Advertising Leader AzoogleAds Grew More Than 100 Percent in the First Half of 2005, Dramatically Outpacing the Overall Growth of the Industry.
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Trends Report – Anatomy of a Lead Gen Industry
This week’s Digital Thoughts uses a wide brush to cover the evolution and segmentation of arbitrage activity online. In it we touch upon one of the major arbitrage activities, lead generation. It’s an industry that, regardless of how they buy…
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RedEnvelope Taps Topio for Data Security
RedEnvelope Inc., an online gift retailer, has selected Topio’s data protection suite to help it protect customer data.
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David Siesel Promoted to CTO at Harte-Hanks
David Siesel has been promoted from senior vice president of product, systems development and database to the newly created position of chief technology officer for databased marketing solutions at Harte-Hanks Inc.
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smo Named New CADM President
Joseph M. DeCosmo will assume the mantle of president of the Chicago Association of Direct Marketing on Wednesday at the group’s 50th annual business meeting.
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Live from San Jose SES: Mobile Search Gets Moving
Mobile search is a service looking for a constituency today, but it will find that audience, and soon. That was the message of the first session yesterday of the Search Engine Strategies Conference and Expo 2005 in San Jose, CA, where the audience heard what Yahoo!, Google and America Online have in store for their cell phones.
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Live from San Jose SES: Mobile Search Gets Moving
Mobile search is a service looking for a constituency today, but it will find that audience, and soon. That was the message of the first session yesterday of the Search Engine Strategies Conference and Expo 2005 in San Jose, CA, where the audience heard what Yahoo!, Google and America Online have in store for their cell phones.
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Coremetrics and Yahoo Form Data Partnership
Coremetrics Inc., a San Mateo, CA-based Internet marketing services firm has signed a partnership agreement with Yahoo Search Marketing to provide enhanced reporting and click stream data for online advertisers, including click through- and conversion rates and other behavioral data.