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Listdata Management Services Inc. has assumed management of several
lists on behalf of R.J. Persson Enterprises Inc.. One file for example,
Individuals Who Need to Establish Credit contains nearly 1.2 million
names, including 367,481 women.

Consumers who responded to infomercials are named on the Ronco’s Kitchen
Product Buyers file. Although these 600,000 buyers were offered an
installment payment plan, about 70% made their purchases with one
payment.

National Geographic Magazine is bringing its pages to life through a five-day exhibit this week at Grand Central Station’s Vanderbilt Hall, showcasing the magazine’s single-topic September issue on Africa. The exhibit, Experience Africa, kicks off today …

To build buzz over its upcoming hip-hop award show, VH1 is teaming up with Magic Johnson Starbucks nationwide to launch a sweepstakes that will send one lucky winner to the 2006 VH1 Hip Hop Honors. Consumers can enter the VH1 Hip Hop Sweepstakes by …

The iconic Play-Doh brand is 50 years strong and toymaker Hasbro is teaming up with Chuck E. Cheese to celebrate the milestone via an instant-win game. Starting Sept. 14, consumers who visit any of the 493 Chuck E. Cheese restaurants in the U.S. will …

Verizon Wireless filed two lawsuits last week against telemarketers who used autodialers to send unsolicited recorded calls to cell phones.

Marketers of all shapes and sizes are pitching in to help individuals affected by Hurricane Katrina.

Pitney Bowes Inc. will acquire all of the remaining outstanding shares of Firstlogic for approximately $50.3 million, excluding cash and debt.

A financial services company intituted a cash incentive program to boost its bottom line. The staff consistently earned the extra cash but soon reached

The fun and games may have ended at summer camp, but for marketers the work is just beginning. Big-name brands, including Hasbro and Nickelodeon, are