Search Results for: data

At a recent database marketing conference, several exhibits featured automatic or semi-automatic data mining systems. Each vendor claimed his or her particular approach provided the user with a multitude of algorithms to deploy to aid and abet the analysis outcome.

I believe the real problem here has nothing to do with Comcast’s call center. The root of the problem is much earlier in the process.

The Sage Group, plc, a London-based business software firm, has hired Dave Batt to serve as its general manager of global customer relationship management.

The Wisconsin Direct Marketing Association has begun offering Data University

ConsumerBase LLC appointed Estee Marketing Group Inc. to manage two lists of Hispanic and Spanish-speaking consumers. The Hispanic file
consists of more than 9.3 million buyers and prospects from the last 12 months. These individuals recently purchased or inquired about cell phones, insurance, home mortgages, equity loans or refinanced their home.

In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion. Starting Sept. 19, the …

American Online is searching for the next music superstar via a new online reality show, The Biz, that lets contestants compete for a chance to run a record label. AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting …

(Direct Newsline)— Wireless filed two lawsuits last week against telemarketers who used autodialers to send unsolicited recorded calls to cell phones. In separate suits, Bedminster, NJ-based Verizon Wireless is seeking injunctions against the two …

A mysterious black bird that holds out the promise of great wealth. It’s the stuff that dreams are made of, according to detective Sam Spade in “The Maltese Falcon”. It’s also the perfect way to make sure auto sales Web site Autobytel was able to uncover the riches buried in search engine marketing.

Retailer PetSmart is touting a slight name change with an online game breaking this week, and a TV and print ad campaign. The effort centers on a small spelling change from PETsMART (emphasis on “mart”) to PetSmart (emphasis on “smart”). The PetSmart …