Search Results for: data

Primedia Inc. has agreed to sell for $385 million in cash its Business Information group to PBI Media Holdings Inc., an entity controlled by Wasserstein & Co. LP, a private equity and investment firm.

Joseph M. DeCosmo will assume the mantle of president of the Chicago Association of Direct Marketing on Wednesday at the group’s 50th annual business meeting.

David Siesel has been promoted from senior vice president of product, systems development and database to the newly created position of chief technology officer for databased marketing solutions at Harte-Hanks Inc.

When looking to reach upscale TV viewers, what’s more important: quality or quantity? A study by the Magna Global USA ad agency asks, but doesn’t necessarily answer, the question.

Behind the scenes of the online lead generation industry, there is a battle going on. Some may even say it is a battle of good and evil. I say it is a battle for survival.

Last week, I lamented the fact that no major acquisitions occurred. No sooner had those thoughts left the keypad then news of ClassesUSA’s sale to Experian became public. While Rupert Murdoch’s entry into the online space made headlines…

ConsumerInfo.com, MetaReward, Cheetahmail, LowerMyBills.com, ClassesUSA, and Affiliate Fuel all have something in common, and it isn’t email, CPA, or “dot com”. The answer is their now parent company, Experian. While Experian formally…

Selecting the right carrier route maps to manage your mailings is a vital key to strong direct mail performance. These maps show you the best way to spend your direct mail dollars.

Pepsi, through a partnership with Walgreens, is offering customers the chance to throw a ceremonial first pitch at the Major League Baseball World Series. The sweeps is offered exclusively to consumers who shop at Walgreens. The grand-prize winner gets …

Fisher-Price is inviting consumers to join the party for its 75th birthday with an online sweepstakes touting shopping sprees and a grand-prize trip to the 2005 Macy’s Thanksgiving Day Parade. To enter the Fisher-Price 75th Birthday Celebration …