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Agencies
20-20 Technologies Buys Furniture Catalog Software Firm DataOne
Computer-aided design software firm 20-20 Technologies Inc. will acquire DataOne Inc. DataOne develops and markets layout, specification and catalog creation software for contract furniture dealers and manufacturers of office furniture and case goods.
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Agencies
Court TV Boosts Parco P.I. Series Via Guerilla, Ad Campaign
Court TV is giving its new series, Parco P.I. a new look under a non-traditional advertising campaign targeting streets, bars and clubs. Parco P.I is a new reality/docu-drama that follows the Parco family of New York City as they crack cases …
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Agencies
Ricola Rewards Good Samaritans
Ricola USA next week begins a sweeps for its iconic cough drops. The Find the Mystery Cougher sweepstakes asks consumers to watch for an anonymous cougher and offer a Ricola cough drop. Those who do can win $1 million, $100,000 or $1,000 in cash. Morris …
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Agencies
Timex Seeks Faces for Print Ads
The Timex Corp. this week broke a national contest to find eight consumers to appear in print ads next year. The New Faces of Timex campaign supports the fall launch of seven Indiglo watch models (with different light-up colors) in Timex’s fashion, …
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Agencies
Diet Pepsi Dangles Lifetime Super Bowl Tickets
Diet Pepsi, the official soft drink of the National Football League, is dangling Super Bowl tickets for life in a sweepstakes tied to a fantasy football game. Players can enter the NFL Rookie Challenge: The Ultimate Fantasy Football Game at …
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Agencies
Statement Stuffers Score Big for Telesystems West
Engineers like to joke about getting clients to pick which two of the follow three characteristics for their projects: good, fast and cheap.
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Listline e-Newsletter 09/14/05
VentureDirect Worldwide has assumed management of several Christian
donor and buyer lists. Among them is the Christian Relief donors file,
which identifies 350,000 who made contributions of about $21 this year. -
Agencies
CBS Drives Tune-In With 43 MM Valpak Mailings, Sweeps
CBS Networks is boosting its Monday primetime comedy line-up with A 43 million-piece mailing, Internet-streaming video and a sweepstakes. The outer envelope of the Valpak mailing directs viewers to tune-in Monday nights on CBS featuring images …
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Agencies
Dairy Queen Garners 553,000 in First Online Fan Club
Five months since the launch of its new online loyalty club, the Blizzard Fan Club, Dairy Queen is going strong and is increasing its database of faithful customers by the thousands. Since mid-April when Dairy Queen launched it first online fan club, …
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Agencies
Infiniti Dealer uses E-zines to Keep Customers Informed
Years ago, when it came to the car buying process, dealers felt like they were the one behind the wheel. Most customers relied on them for information about what vehicles best suited their needs.
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