Search Results for: data

Sales of hosted customer relationship management systems grew by 105% during 2004, to $4.4 billion, according to a report from AMR Research. Hosted applications are those housed off-site, at service vendor locations, as opposed to those installed on the marketers

More than 10.6 million consumers who recently altered their dietary
habits are named on the Lifestyle’s Changing Habits file. Eleven dietary
changes can be selected under pyschographics, such as those who reduced
caffeine consumption.

In a bid to engage current customers and gain new ones, HSBC Bank is bringing a game show-esque street promotion to New York state branches and offering consumers a chance to win a HSBC-branded Cadillac STS. Outside some HSBC offices in New York City, …

: There is something very fishy about this 100 million figure. I realize the FTC counts individuals, not households, and the number made some degree of sense when it was recently 65 million, about 50% of the total households in America.

A survey of senior marketing executives revealed that one in five companies spends more than 45% of its marketing budget on target marketing. An additional two out of five firms spends 15% to 45% of their marketing budgets on targeted marketing.

America Online thanked members for reporting spam— warned potential spammers— a sweepstakes that awarded property seized from a spammer as prizes. The AOL Spammer’s Gold Sweepstakes wrapped up Friday and awarded a grand prize of about $85,000 worth of …

Consumers who use online White and Yellow pages directories are named on
the 411 E-Directory Assistance list. More than 2.8 million postal and
matching e-mail addresses are available.

Individuals who indicated an interest in setting up a home-based
business are named on the Taking the Risk Opportunity Seekers file. This
is a universe of 642,000 names.

North American Membership Group Inc. has introduced Bird Lovers from
National Home Gardening Club, a list with 133,849 active members and
subscribers. Club members received the magazine Gardening How-To.

Wal-Mart Stores has partnered with Diageo to develop new products and merchandising to boost Wal-Mart’s liquor sales. First up from the collaboration is a cream-based liqueur called Dulseda, created by Diageo at Wal-Mart’s request, according to The Wall …