Search Results for: data

  • Listline e-Newsletter 09/13/05

    MetaResponse Group Inc. has been tapped to manage the Motley Fool Stock
    Advisor list of nearly 100,000 investors. Those listed are identified as
    either active, trial or former subscribers.

  • TV Guide Counts Down New Look Via Sweeps

    TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars. Starting Oct. 17, TV Guide is switching from its digest format to a full …

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  • ESPN Extends Brand into Retail

    ESPN’s consumer brands division is making an aggressive push this holiday season to extend its brand into retail as a means of strengthening its hold on the hearts and minds of millions of teen and young-adult men.

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  • Fathom Offers Comprehensive Digital Ad Data Service

    Search engine marketing firm Fathom Online today announced the launch of a new data solutions business unit aimed at helping online advertisers and agencies better manage their digital marketing campaigns.

  • Nielsen Web Metrics Adds Cookies to Panels

    Nielsen// NetRatings, which has built its reputation in Internet audience measurement via consumer panel data, announced Friday that it will introduce a solution that combines that panel data with measurements taken at the Web site using cookies deposited on visitors’ browsers.

  • Loose Cannon: Farewell, My Segmenter (A Sam Chaid Mystery)

    Two of the bigger cheeses ever to hail from Lynchburg, TN are Mr. Jerry Falwell and Mr. Jack Daniels. I was closing up one night and planning a social call to the one far more interested in pickling my liver than preserving my soul when I was saved – not that I wanted to be – by a dame walking into my office.

    “Are you Sam Chaid?” she asked.

    I was, and still am, even if the lettering on my front door says The Segmentation Shamus.

  • Epsilon, Bigfoot Team Up in E-Mail CRM Wars

    Loyalty marketing firm Alliance Data Systems Corp.’s Epsilon unit has acquired e-mail service provider Bigfoot for $120 million.

  • Listline e-Newsletter 09/09/05

    Streamline Publishing Inc. has released the subscription list for Plein
    Air magazine. This title targeting fine art collectors and artists has
    13,856 subscribers. Sixty-four percent of those listed have reportedly
    purchased art in the past year.

  • MasterCard Sweeps Gives Tailgaters Priceless Experience

    Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime. Winners of the Priceless Game Day Experience will host nine of …

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  • Listline e-Newsletter 09/08/05

    Ascend Media has launched a group of lists from its medical, dental and
    allied healthcare divisions. Lists for nine medical journals, four
    dental journals and 17 healthcare publications are available.