Search Results for: data
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Listline e-Newsletter 09/13/05
MetaResponse Group Inc. has been tapped to manage the Motley Fool Stock
Advisor list of nearly 100,000 investors. Those listed are identified as
either active, trial or former subscribers. -
Agencies
TV Guide Counts Down New Look Via Sweeps
TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars. Starting Oct. 17, TV Guide is switching from its digest format to a full …
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Agencies
ESPN Extends Brand into Retail
ESPN’s consumer brands division is making an aggressive push this holiday season to extend its brand into retail as a means of strengthening its hold on the hearts and minds of millions of teen and young-adult men.
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Fathom Offers Comprehensive Digital Ad Data Service
Search engine marketing firm Fathom Online today announced the launch of a new data solutions business unit aimed at helping online advertisers and agencies better manage their digital marketing campaigns.
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Nielsen Web Metrics Adds Cookies to Panels
Nielsen// NetRatings, which has built its reputation in Internet audience measurement via consumer panel data, announced Friday that it will introduce a solution that combines that panel data with measurements taken at the Web site using cookies deposited on visitors’ browsers.
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Agencies
Loose Cannon: Farewell, My Segmenter (A Sam Chaid Mystery)
Two of the bigger cheeses ever to hail from Lynchburg, TN are Mr. Jerry Falwell and Mr. Jack Daniels. I was closing up one night and planning a social call to the one far more interested in pickling my liver than preserving my soul when I was saved – not that I wanted to be – by a dame walking into my office.
“Are you Sam Chaid?” she asked.
I was, and still am, even if the lettering on my front door says The Segmentation Shamus.
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Agencies
Epsilon, Bigfoot Team Up in E-Mail CRM Wars
Loyalty marketing firm Alliance Data Systems Corp.’s Epsilon unit has acquired e-mail service provider Bigfoot for $120 million.
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Listline e-Newsletter 09/09/05
Streamline Publishing Inc. has released the subscription list for Plein
Air magazine. This title targeting fine art collectors and artists has
13,856 subscribers. Sixty-four percent of those listed have reportedly
purchased art in the past year. -
Agencies
MasterCard Sweeps Gives Tailgaters Priceless Experience
Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime. Winners of the Priceless Game Day Experience will host nine of …
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Listline e-Newsletter 09/08/05
Ascend Media has launched a group of lists from its medical, dental and
allied healthcare divisions. Lists for nine medical journals, four
dental journals and 17 healthcare publications are available.