Search Results for: data
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Agencies
Survey Finds a Database Gap
AMERICAN COMPANIES AREN’T AS data-savvy as you might think. Sure, they’re willing to spend money on it. For example, 70% plan to increase their database
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Agencies
Toward the 22nd Century
This essay on the future of direct marketing was the winning entry in a competition held by the Chicago Association of Direct Marketing to help celebrate
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Listline e-Newsletter 09/15/05
Mail Marketing Inc. has been named to manage several lists in the equine
market, including the American Livestock Supply Inc. and Equine Journal
lists, with 156,672 buyers and 33,773 subscribers respectively. -
Agencies
Twentieth Television Puts $8 Million Toward Bernie Mac Promo
To boost the off-net launch of the hit comedy series The Bernie Mac Show, Twentieth Television has kicked off a $7 million to $8 million marketing campaign with a sweepstakes offering consumers a chance to win a wireless Hewlett Packard Pavilion …
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Agencies
Lexus Offers McCartney “Experience” Via Sweeps
Lexus is rolling out a new promotion as part of its title sponsorship of Paul McCartney’s The U.S. Tour and new CD, offering fans a chance to win a 2006 Lexus RX 400h and tickets to McCartney’s sold-out concert in Los Angeles. To enter the Lexus …
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The Critical Coupon Code Step
Affiliate marketing is becoming as competitive (and more affordable) as Pay Per Click marketing, Media Buys, email and other methods of marketing online. However, it takes more ingenuity and commitment from the merchants to make their affiliate…
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Court Refuses to Require Direct Response Technologies to Provide
Pittsburgh, PA – September 8, 2005 – In its ruling issued on September 7, 2005, the Court of Common Pleas of Allegheny County refused to require Direct Response Technologies, Inc., (DRT) a leading provider of online media and technology solutions…
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Think Partnership’s PrimaryAds Subsidiary Obtains Court Order
NORTHBROOK, Ill.–(BUSINESS WIRE)–Sept. 8, 2005–CGI Holding Corporation d/b/a Think Partnership Inc. (“THK” or the “Company”) (AMEX: THK – News) announced that its PrimaryAds Inc. subsidiary has obtained a Court Order issued by the Court of…