Search Results for: data

Discover how extended payment terms are stalling ad tech innovation as credit tightens and brands like Keurig Dr Pepper push for longer cycles. Explore the ripple effects on vendors, agencies, and the entire ad tech ecosystem, and learn about alternative financing solutions that could offer a lifeline in this challenging landscape.

According to ActiveProspect, the Medicare world is abuzz with a new rule that’s sure to shake up the TPMO (Third-Party Marketing Organizations) scene. CMS has just dropped a bombshell: starting October 1, TPMOs need to get explicit written consent from beneficiaries before sharing their precious data with other marketing organizations. ActiveProspect has a guide to help marketers understand […]

Despite Google’s announcement decision to scrap third-party cookie deprecation, Colgate-Palmolive continues to test and invest in first-party data strategies.

Ways that technology can help brands and retail marketers maximize findings from recent shopper marketing research.

It’s not just an opinion—op-eds are becoming harder to place. How’s a PR professional supposed to help leaders get their expertly written thoughts out into the world?

Ever since Nielsen was dinged for undercounting TV viewers during the pandemic, its competitors have been fighting to convince buyers and sellers alike to adopt them as alternatives. And yet, some industry insiders argue that alt currencies weren’t ever meant to supplant Nielsen.

It’s been a busy few weeks for those following Google. It all started with the Privacy Sandbox team announcing a pivot away from phased third-party cookie deprecation in Chrome to one driven by user prompts … for settings they already have.  By now, many hot takes on the Sandbox announcement have already been written. But […]

PR Roundup explores the characteristics of successful speakers at the DNC, Muck Rack’s new report on burnout and Morris the Cat’s campaign for president. 

To capitalize on a spike in sales of its cleansers during the back-to-school shopping period, CeraVe launched its first-ever mobile tour this summer designed to engage students preparing to return to schools and campuses. The four-city CeraVe Drama Free Cleansing Tour hit New York City, Chicago, Nashville and Atlanta, Aug. 1-17, and offered a soap […]

Sales through smartphones increase 10.2% year over year, according to Adobe. But the average mobile ticket is 32% smaller compared with desktops. Mobile drove 49.3% of all U.S. ecommerce spending in July 2024, according to new data from Adobe Analytics. In 2025, the web analytics vendor estimates that mobile shopping will consistently be half or […]