Search Results for: data

No matter where you stand on the political spectrum, it’s hard not to watch the Supreme Court since it established its conservative majority. Now, the dominoes just keep on falling. With the 1984 Chevron Deference precedent overturning, power has shifted away from the executive branch to the judiciary, potentially transforming federal government operations. Consequently, the court’s conservative majority has made many regulations vulnerable to legal challenges.

The Big Story is celebrating its 300th episode! Back when we started recording The Big Story in 2018, Oracle had just acquired Grapeshot, its last nine-figure advertising acquisition. It would only take another six years for its advertising business to enter a decline and then get the axe on an earnings call on June 12. […]

AI is revolutionizing commerce advertising with a 32% revenue increase, according to recent data from mrge’s State of Commerce Advertising Report. We spoke with Felix Witte, General Manager and SVP Publishers & Advertisers to dive into the details.

Uber has rocketed from no formal ad business two years ago to being on pace to earn more than a billion dollars from advertisers this year. Following the departure of Mark Grether, who spearheaded the Uber ad business and is now doing the same for PayPal, Uber is creating a three-legged ad business. The new […]

How can brands utilize a long game of media relations to engage potential customers and journalists when a final product launch is months (if not years) away?

In the tale of the Israelites and the golden calf, fear and doubt drive a once-faithful people to embrace a shiny object – a symbol of misplaced trust and faith. This story finds a poignant parallel in today’s digital advertising industry, particularly as we stand at the crossroads shaped by the impending sunset of third-party […]

Tips to help overcome the hurdles in-house agencies face during growth and provide insights on managing increased projects and resources efficiently.

Explore Apple’s AdAttributionKit, the innovative framework transforming ad attribution for app publishers. Learn about its features, how it compares to SKAdNetwork, and its impact on ad performance and privacy compliance in mobile monetization.

Since removing IDFA on iOS, Apple has made it clear that probabilistic or fingerprint attribution is not allowed. Any method that lets an advertiser link users between apps is forbidden. SKAdNetwork is available for download tracking but imposes privacy restrictions, making life harder for advertisers and ad networks. Consequently, numerous campaigns are still tracked by […]

Rainbow-themed marketing schemes were muted during Pride Month this year, continuing an unfortunate trend of brands moving away from marketing to the LGBTQ+ community. Experts weigh in on how to effectively reach and resonate with this audience, despite a dearth of identifiable data.