Listline e-Newsletter 12/07/06
* Chiropractic Economics
* iMail Global International E-mail
* Cookie Enhanced and Cookie Experian
* African American Professionals Online
* SinoLinx News Service
* Small Business Database from OneSource
* U.S. Veterans
* Tufts University Chooses Specialists for List Brokerage
* Correction
* Explosive Edge Astrology Buyers USA
* Classified
LISTS UNDER NEW MANAGEMENT
Chiropractic Economics
Pacific Lists Inc. now manages the Chiropractic Economics magazine file with more than 50,000 names. Recipients include chiropractic professions with their own practice as well as employees of chiropractic clinics. It’s mostly a controlled circulation list, but it includes some paid subscribers. Aggressive List Management formerly had this account.
Selections: Gender, state/SCF
Price: $115/M
Contact: Pacific Lists Inc., Carolyn Fremgen at 415-945-7604 or [email protected] and Sarah Lewin at 415-945-7608 or [email protected]
NEW LISTS
iMail Global International E-mail
This database is comprised of 80.3 million e-mail addresses of information technology professionals in Europe and Asia. These individuals registered with an e-mail network. Language translation services are available.
Selections: Occupation, special interests, gender, education, age, country
Price: $300/M
Contact: L.I.S.T. Inc., Diana Vaccaro at 516-358-5478 or [email protected]
Cookie Enhanced and Cookie Experian
Conde Nast Publications has two enhanced lists of subscribers to the Cookie magazine, a magazine that targets parents. The Cookie Enhanced file offers several segments with roughly 100,000 to 200,000 names each. The Cookie Experian Catalog Buyers list features several segments including one with 60,260 last-six-month names. No sweepstakes, survey, contest or telemarketing offers will be approved.
Selections (depending on file): Hotlines, ethnic, age, homeowner, home value, income, lifestyle, marital status, Nielsen County, new movers, new-to-file, paid, presence of children, religion, Z-24 product, dollar, renewals, source, political party, state/SCF/ZIP
Price: $105/M
Contact: Millard Group Inc., Val Lithgow at 603-924-9262, ext. 2391 or [email protected]
African American Professionals Online
A total of 181,288 individuals are named on the African American Professionals Online list. Home addresses are provided. Those listed responded to offers for newsletters, trade journals at various Web sites. Telemarketing inquiries will be considered.
Selections: Hotlines, gender, job function, state/SCF/ZIP
Price: $85/M
Contact: 21st Century Marketing Inc., Femina Lalji at 631-306-5213 or [email protected]
SinoLinx News Service
This is a list of Chinese technical professionals who registered at Sinolinx.com to receive news about China, offered in English and Chinese. Some 17,300 names are available.
Selections: Job title, company size
Price: $400/M
Contact: Bethesda List Center Inc., David S. James at 301-968-1455, ext. 12 or [email protected]
Small Business Database from OneSource
The names of 892,411 records have been assembled for the Small Business Database from OneSource. This file includes owners and executives responsible for purchasing products and services. Sources include public records, directories and telemarketing.
Selections: Telephone number, monthly hotline, branch location, number of employees, job title/function, market cap value, NAIC Code, public/private/nonprofit, sales volume, total assets, state/SCF/ZIP
Price: $130/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
U.S. Veterans
Men and women who served in the military are named on the U.S. Veterans list. The count is 443,614. These individuals answered survey and census questions and have recently used a credit card to pay for consumer products. Seventy-six percent are married. Fifty percent are grandparents and 93% are homeowners. No telemarketing is allowed.
Selections: Lifestyle, hotlines, change of address, gender, homeowner, household income, mail order buyers, marital status, presence of children, state/SCF/ZIP
Price: $70/M
Contact: NameWorks Online, Katie Gallagher at 203-746-7389 or [email protected]
IN THE NEWS
Tufts University Chooses Specialists for List Brokerage
Tufts University has named Specialists Marketing Services Inc. as its exclusive list broker, effective Jan. 1. Specialists will handle brokerage for the Tufts University Health & Nutrition, Your Dog and Catnip newsletters and the Tufts book publishing division. Contact Michael Fishman at 201-865-5800, ext. 2103 or [email protected]
Correction
Hachette Filipacchi Media’s list department has four employees, including one salesperson. (Direct Listline Dec. 6, 2006).
SPECIALS!
Explosive Edge Astrology Buyers USA
Those with 5,000-name minimum orders for the Explosive Edge Astrology Buyers USA file will receive 20% more names for free. Some 33,600 names are available. Contact J.R. Direct Response International Inc., Jennifer Cowden at 604-940-0277 or [email protected]
CLASSIFIEDS
Classified
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
