Search Results for: data

There’s an interesting dichotomy in relationship marketing that’s emerging, which contrasts the rigidity of visible marketing programs with the flexibility of so-called hidden programs

Meet the Broker features Tobi Milgram, who recently joined Teramedia Corp. as vice president of list brokerage. This Floridian’s heart is torn between the New York Knicks and the Miami Heat.

Disney Publishing Worldwide has chosen ALC Data Management to represent
its Family Fun magazine file. More than 1.1 million subscribers are
named.

Wal-Mart Stores has signed on to Project Apollo to study its own in-store media network and its $600 million in traditional advertising.

When it comes to what’s most important for consumer goods companies, it’s all about whether product is on the shelves and selling. Since enormous marketing investments are made in product-specific promotional campaigns, the ability to accurately ascertain a campaign’s resulting up-lift is critical.

With an eye on the horizon, ICMediaDirect.com is flexing its Gold Sponsor status as it showcases the cutting edge online video ad network at the 10th Annual adtech:NY conference from November 6 to 8th at the New York Hilton.

I picked up the recent copy of Business Week that had a cover story on click fraud and quickly scanned it last week. Now is it just me or can none of the major business magazines in this country resist doing a story on this topic without including the…

Blockbuster and Burger King, among others, are backing the upcoming release of Warner Bros. Pictures’ animated feature Happy Feet with a host of promotions, including sweepstakes and movie-themed premiums.

Campbell’s Soup Co. is e-mailing more than 700,000 holiday hostesses, inviting them to enter a sweepstakes the company has cooked up with brands such as Whirlpool, CorningWare, Pepperidge Farm and French’s.

Procter & Gamble is rewiring its in-store dashboard. P&G and a slate of other top marketers are expanding their test of a measurement system that compares