Listline e-Newsletter 12/06/06
* Hachette Filipacchi Media
* Olan Mills Portrait Studios
* American College of Physicians
* Massage Magazine
* OneSource Files
* Rural America Consumers
* Wildlife Enthusiasts Master File
* Federal and State Tax Liens/Warren Group
* Classified
LISTS UNDER NEW MANAGEMENT
Hachette Filipacchi Media
RMI Direct Marketing has been chosen to manage 20 lists for Hachette Filipacchi Media (HFM), effective Jan. 1. Nearly 6 million subscribers’ names are available from 14 magazine titles, a Canadian master file and five other enhanced files. Among the lists are American Photo, Car and Driver, Cycle World, Road & Track, Boating, Elle, Metropolitan Home and Woman’s Day. New enhanced list segments and expanded modeling services are planned. HFM has managed its lists in house since 1979. For competitive reasons the company decided “it’s time” to close its one-person list rental department and hire a list management firm, according to list director Alan Zamchick.
Selections (depending on file): Nielsen county, paid, home/business address, hotline, gender, province, state/SCF/ZIP
Sample usage (depending on file): International Center for Photography, Polynesian Cultural Center, Special Olympics International, March of Dimes, American Breast Cancer Foundation, MOMA, National Museum of Women in Arts, Special Olympics, Carl Bloom Associates, Disabled American Veterans, U.S. Fund for UNICEF, Chicago Coalition, City Harvest, Gay Men’s Health Crisis, National Geographic, American Heart Association, SPCA, St. Jude Children’s Hospital
Price: $90/M to $100/M
Contact: RMI Direct Marketing, Cyndi Lee at 203-825-4620 or [email protected]
Olan Mills Portrait Studios
Olan Mills Inc. picked Direct Partner Solutions Inc. to manage the Olan Mills Portrait Studios file. There are 4.5 million photograph buyers listed, including 950,000 from the last 12 months. A typical customer is a new mother, age 43, with annual income of $54,500. The average sale was $65. Retail point of purchase is the source. Response Media Products Inc. formerly managed this file.
Selections: Adult’s/child’s age, ethnicity, gender, income, multibuyers, payment type, state/SCF/ZIP
Sample usage: Scholastic, Gerber Life, Zoo Consortium, American Girl, Lillian Vernon
Price: $75/M (base)
Contact: Direct Partner Solutions Inc., Marley White at 678-762-9869 or [email protected]
American College of Physicians
The American College of Physicians appointed Medical Marketing Service Inc. to manage its more than 70,000-name membership list. Buyers of continuing education-related products are identified here as well. Members receive the Annals of Internal Medicine journal. The unit of sale ranges from $100 to $400. Infocus Marketing Inc. formerly handled this account.
Selections: Age, ethnicity, gender, medical school attended, present employment, professional activity, primary/secondary specialty, year of graduation, state/SCF/ZIP
Price: $150/M
Contact: Medical Marketing Service Inc., Michelle Mucerino at 800-633-5478, ext. 1559 or [email protected]
Massage Magazine
Pacific Lists now manages Massage magazine’s list of more than 22,000 subscribers. The average reader is a 45-year-old woman. Approximately 86% are in a professional practice and about 90% are homeowners. This file had been managed in house.
Selections: State/SCF
Price: $240/M
Contact: Pacific Lists Inc., Carolyn Fremgen at 415-945-7604 or [email protected] and Sarah Lewin at 415-945-7608 or [email protected]
NEW LISTS
OneSource Files
OneSource Information Services Inc. is offering a group of business files, including a list of international business executives, a small business database and a list of information technology professionals, among others. The international file has 2.8 million names. Sources include public records, directories and telemarketing.
Selections: Telephone numbers, monthly hotline, gender, branch/headquarters location, number of employees, job title/function, market cap value, NAICS code, public/private/nonprofit, sales volume, total assets, country, postal code, state/SCF/ZIP
Price: $130/M
Contact: Walter Karl Inc., Traci Scofield at 845-732-7078 or [email protected]
Rural America Consumers
Some 342,236 who made purchases in the last 12 months are listed here. These online buyers responded to home maintenance offers for such products as Septic Remedy. Demographic and lifestyle data is overlaid.
Selections: Hotlines, gender, state/SCF/ZIP
Price: $85/M
Contact: Millard Group Inc., Jeff Kelley at 603-924-9262, ext. 2257 or [email protected]
NEW COMPILED LISTS
Wildlife Enthusiasts Master File
The names of more than 946,000 buyers, donors and activists are on this file. These are last-six-month names. Sources include county and assessor records, telephone directories, catalogs, credit grantors, publishers and retailers.
Selections: Quarterly hotline buyers/donors, presence of children, age 54 plus, homeowners, credit card users, Hispanic, African Americans, Asian, Catholic, Protestant, state/SCF/ZIP
Price: $65/M
Contact: Names in the News Inc., Katinka Partridge at 415-989-3350 or [email protected]
Federal and State Tax Liens/Warren Group
The Warren Group has introduced a database of 23,000 property owners with liens in Massachusetts and Connecticut. This data is derived from public records.
Selections: Dwelling type, homeowner, lien amount, state/SCF/ZIP
Price: $110/M
Contact: MeritDirect, John Ganis at 914-368-1024 or [email protected]
CLASSIFIEDS
Classified
Merge Process Buyer
Pasadena, CA direct response agency specializing in fundraising for non-profit clients seeks Merge Process Buyer. College degree w/1+ years merge/purge and/or 1-5 years customer service at a service bureau. Manage service bureaus in execution of merge/purge of direct mail, complete QC of data and reports, fulfill backend strategies, evaluate/recommend hygiene processes and merge logic, build job estimates, track expenses, approve invoices. Prof in MS apps. Email resume to [email protected] or fax 626-449-6190. For a detailed look at this position visit our ad on DIRECT JOBZone. (jobzone.directmag.com/index.php?a=2&b=494)
Account Supervisor
Pasadena marketing agency specializing in fundraising for non-profit clients seeks Account Supervisor. Must be an expert in Direct Mail. College deg. preferred w/min. 5 yrs. experience in account service with well established client. The AS builds strong client relationships, helps define key business tasks/projects, and communicates agency team assignments in a way that engenders commitment, clarity, and follow-through. The AS manages the process and delivery of the work/project on time and on budget. Attn. to detail, strong organizational/analytical skills, and effective written/oral communication skills a must. Proficient in MS Office, Word, Excel, PowerPoint. Please email resume to [email protected] or fax (626) 449-6190.
Broadcast Media Assistant
Pasadena direct response agency seeks long form Broadcast Media Assistant with 1-3 yrs of broadcast media exp. to provide assistance to all areas of the Media Department’s functions. Must be detailed, accurate, assertive, and adventurous. Must be prof. in MS Word and Excel. Must be results and deadline driven. Please email resume to [email protected] or fax to 626-449-6190.
Broadcast Media Buyer
Pasadena direct response agency seeks long form Broadcast Media Buyer with 2-4 yrs of long form buying exp. Must have aggressive negotiation skills. Must be prof. in MS Word and Excel. Direct Response fund-raising experience a plus. Please email resume to [email protected] or fax to 626-449-6190.
Circulation Manager
Location – Portland, Oregon
One of our clients a leading catalog retailer based in the Northwest is seeking a Circulation Manager who will be an integral leader in their Brand Marketing team. The Circulation Manager will be a key player in the goal of maximizing revenue through development, planning and execution of catalog marketing strategies and budgets. Responsibilities will include planning of circulation retention, reactivation & acquisition strategies to drive file growth, and meet financial objectives. You will work closely with the Marketing Director and the Marketing Internet Manager to develop cross channel loyalty programs and contact strategies. Responsibilities also include but are not limited to management of list brokerage/list management activities, offline alternate acquisition programs, and catalog requestor program.
The successful candidate will have thorough knowledge of catalog circulation planning and production; thorough knowledge of list industry including brokerage and management; and possess well-developed written and interpersonal skills and strong negotiation skills. The individual must have knowledge of the financial dynamics of a mail order operation, including profit and loss reporting, forecasting, budgeting and sales planning. Must be skilled at motivating, challenging, supporting, and managing people. Must possess excellent project management skills and organizational skills, be detail oriented and able to coordinate multiple tasks. Must demonstrate the ability to work independently and effectively under pressure. Must be well versed in PC use and applications including Microsoft Excel, Word and Access. Bachelor’s degree or equivalent in Marketing or related field and 5+ years marketing and management experience with increasing levels of responsibility required.
For immediate consideration, send resume with cover letter to:
Elaine Lefkowith
Phone 732-937-4800
Fax 732-937-4770
[email protected]
CAREER MANAGEMENT
Specializing in the Direct Response and Retail Industry
