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Build-A-Bear Workshop is driving store traffic with a sweepstakes tied to the DVD release of “Alice Upside Down,” offering the chance to win a trip to Los Angeles.

Avrick Direct Inc. now manages its Caliente Hispanic and Caliente
Spanish Speaking master files in-house. Some 2.7 million- and 313,904
names are available respectively.

Dozens of women dressed in bathrobes and waving bras hit city streets yesterday, setting the stage for Lifetime Television’s biggest marketing campaign to promote the new reality series “How to Look Good Naked.”

Connecticut Governor M. Jodi Rell’s administration plans to develop a do-not-e-mail list similar to the telemarketing do-not call list.

Today we meet Chris Ragusa, president of Estee Marketing Group Inc., based in New Rochelle, NY. Regusa is an owner/broker.

Belardi/Ostroy has been appointed list manager for women’s apparel marketer Coldwater Creek Inc. The appointment covers the Coldwater Creek master file with 1.5 million buyers from the last 12 months; plus an enhanced master file. It also includes separate files for the Northcountry, Elements, Spirit and Gifts to Go catalogs, as well as a Canadian customer file.

Connecticut Governor M. Jodi Rell’s administration plans to develop a do-not-e-mail list similar to the telemarketing do-not call list.

Hard to believe that only a few days separate this year from last. By now, the office ghost towns have once again returned to their former selves as bodies again fill the cubicles, and while productivity hasn’t fully returned…

According to the latest figures from Nielsen Online, Google retained its familiar spot atop the search engine rankings for November 2007.

Restaurant chain Chick-fil-A is turning 40 this year and wants to hear from—and see—its most loyal customers.