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Agencies
Meet the Broker: Lutz Schremmer
Today we meet Lutz Schremmer, a partner and vice president of list brokerage with MeritDirect. Schremmer has 12 years of experience as a witness to an industry reinventing itself.
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Listline e-Newsletter 1/9/08
Avrick Direct Inc. has taken management of its Movin’ and Spendin’ files
in-house. Approximately 2.2 million monthly hotline names are available
for new movers -
Agencies
Nestlé Pushes $1 Million ‘American Idol’ Game
Nestlé is running an on-pack promotion and game tied to the upcoming season of “American Idol” offering the chance to win $1 million.
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Agencies
Borders Kicks off Dream Rewards Sweepstakes
Borders is out with a sweepstakes targeting loyalty program members that sends the winner on a trip to the “50th Annual Grammy Awards.”
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Agencies
Party Hearty
Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color
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Listline e-Newsletter 1/8/08
Leon Henry Inc.’s LH Management Division has been appointed list manager
for health club operator Bally Total Fitness Corp. -
Agencies
Doritos Narrows Super Bowl Music Contest to Three
Frito-Lay is giving people the final say to vote for their favorite tune from three finalists in the latest Crash the Super Bowl contest. In it, music enthusiasts developed original songs for a chance to win a record deal with Interscope Geffen A&M Records and create a music video.
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Party Hearty
Laptops usually aren’t seen as fashion statements. But they were at an event hosted last year by Dell Computer. Dell wanted to showcase the new color
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Listline e-Newsletter 1/7/08
Canon Communications LLC has appointed Statlistics to manage a portfolio
of postal and e-mail lists, including a 334,278-name postal master file. -
Agencies
Virginia Governor Wants ID Theft Legislation
Virginia Gov. Timothy Kaine plans to propose legislation aimed at protecting state consumers from identity theft and credit fraud.