Search Results for: data

Taco Bell is making itself a player in the Bowl Championship Series with a sweepstakes offering tickets to the championship match-up and three other bowl games.

Specialists Marketing Services Inc. has been appointed to oversee the
Dell Magazines and Penny Press files. The combined master file has
414,234 subscribers and book buyers from the last 12 months.

Dennis Kooker has been named president of KnowledgeBase Marketing, a position formerly held by Gary Laben. Laben will retain his CEO title. Kooker has served as COO since 2002.

Acxiom Corp. and Search Initiatives LLC have struck an agreement under which Search Initiatives will provide Acxiom with business directory data on small- to medium-sized firms across the country.

In its second season as presenting sponsor of the NFL Pro Bowl, State Farm is running a sweeps to prod interest in the post-season game.

Millard Group Inc. has been tapped to manage a list of 1.7 million
CD-ROM software buyers for Ohio Distinctive Software.

The Direct Marketing Educational Foundation (DMEF) will honor the best dissertation proposal it receives for research on direct interactive marketing with a Shankar-Spiegel Award next year.

Papa John’s is pushing fan interest in its upcoming self-titled college football bowl game with a contest to send two people to the game.

Kraft Foods is once again partnering with celebrity chef Rachael Ray for an on-pack holiday promotion for its Nabisco cracker line.

ALC Data Management now oversees the East Bay SPCA’s list of 8,650 direct mail donors.