Search Results for: data

Macromark Inc. has been appointed to manage Thane Direct’s Canadian
customer file. It names 88,711 household appliance buyers who spent $100
to $260 in response to an infomercial.

In case you missed it, something very interesting happened last month at Barack Obama’s rally in Columbia, SC. A viral marketing event broke out. The

Those 65 and older feel that marketers talk down to them and don’t understand their needs. Baby boomers those born between 1946 and 1964 do not want to

Steve Ledoux, a 47-year-old realtor from California, has won more than 500 sweepstakes and contests since the 1990s. He has walked away with a dozen trips,

If consumers are having an easier time finding that loaf of bread or catching a sale on a favorite snack, there’s a reason. It’s all part of a growing

Simply Put, the fulfillment industry is comprised of companies that provide services such as receiving, warehousing, repackaging and sending requested

Borders has begun entertaining customers in stores with cooking demonstrations and a book club series, all on Borders TV. Borders is not the only retailer

Just when you thought the privacy crackpots couldn’t get any wackier, they call for a contraption that would kill the Internet economy as we know it: a national do-not-track list.

Those named on this file used credit cards to make purchases at a national retail chain store. The count for the last 12 months is 516,245. Customers work in small or home offices; about 75% are women. The average sale was $65.

Marketers are using more sophisticated metrics to determine the ROI of their cross-channel campaigns. But for many, keeping track of data across their