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An April mobile promotion offering live appearances by up-and-coming bands to high schoolers voting via text message got 4 million mobile responses and allowed the owners of a sponsoring local radio station to nearly double their mobile database.

Unilever USA is bringing back its popular Klondike Bar ad campaign with a twist that invites people to upload videos to show what lengths they would take for the frozen treat

International House of Pancakes (IHOP) is teaming up with Minor League Baseball to celebrate its upcoming 50th birthday via a cross-country summer road tour.

TouchTunes is partnering with US Air Guitar as the official jukebox sponsor of the US Air Guitar Championship for the second consecutive year.

A recent International Data Corporation (IDC) report indicated that Research in Motion sold the most smartphones in the U.S. during the first quarter of 2008.

Everyone knew something like this was coming sooner or later. Today we can all exhale, because Time Warner Cable has taken the first step towards limiting broadband access

A couple of weeks ago, after much speculation, news came out that Google had launched its Google Health product, which as the site claims, “puts you in charge of your health information.” Translated, that last part…

Impluse Media Inc. has been appointed to manage this list of 111,022
investors from 2007 through the first quarter. Each has invested a
minimum of $500,000 within the past six months

World Wrestling Entertainment, Inc. honcho Vince McMahon is looking to draw a few more viewers to “WWE Raw” with a weekly $1 million giveaway during the USA Network show.

New York officials are searching for filmmakers of all backgrounds to create videos explaining why they love the state in a short film competition.