Search Results for: data
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Monetizing Lead Generation Exit Traffic
If you’re capturing leads, there are ways to further monetize the information after the consumer has completed your lead form and even much later. I will cover some of the most obvious methods to make more money from the web traffic and leads you’re already getting.
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Online Banking Users: Older, Richer
Ever wonder what the typical online banking user looks like? If you envision an older female with an income in the six-digit range, then you’ve pretty much hit the mark.
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Agencies
Hershey Runs Sweeps Tied to Batman Movie
The Hershey Co. is offering a Batman-themed motorcycle as the grand prize in a sweepstakes aimed at hyping the imminent return of the masked crusader to the big screen
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In Web Video, Kids, Teens Outwatch Elders at Home
A new survey from Nielsen Online points up just how heavily kids and teens consume online video at home
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Listline e-Newsletter 6/10
MeritDirect now oversees several lists for business/financial data
provider Edgar Online Inc. These include master files listing more than
400,000 registered users of Edgar Online -
Agencies
Pepsi Aims Celeb Dads Booklet at African-Americans
Pepsi is trying to push its profile among African-American consumers with a free booklet commemorating Father’s Day featuring cogent quotes from African-American celebrity fathers.
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Agencies
7-Eleven, Kmart, Burger King, Push ‘Hulk’
Retailers are flexing their marketing muscles to help promote the upcoming release of “The Incredible Hulk” with products, an instant-win game and gifts cards.
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Agencies
Selling Source Acquires Lead Generation Firm LeadRev
Technology firm Selling Source LLC has acquired the online lead generation and customer acquisition services firm LeadRev Inc., based in Gulf Breeze, FL.
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Focus Worldwide Strikes Deal With M.L.S. of Italy
Focus Worldwide has added Italian consumer and business-to-business list offerings through an alliance with M.L.S., a list brokerage and data company in Milan, Italy.
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Letters to the Editor
Readers weigh in on Loose Cannon: One Casino Would Rather Switch Than Fight, Direct Newsline, Monday, June 09, 2008 with a horrendous pun, an informed history of casino marketing, and a generous, if self-serving, invitation.
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