* EDA Data/Randall-Reilly Master File
* Radio World
* Herbal Market One
* EZ Stock Trades E-mail
* Buyer Advantage Food Network Shoppers
* Outdoor Enthusiasts Transactional MO Buyers
* Amazing Weight Loss Program
* Office Supply Direct Buyers
LISTS UNDER NEW MANAGEMENT
EDA Data/Randall-Reilly Master File
MeritDirect has been named list manager for the EDA division of Randall-Reilly Publishing. Its master file identifies 3.1 million company owners and presidents, CEOs and other senior level executives who sought financing to purchase equipment and machinery. Separate files specifically target buyers of trucks and machinery and equipment for agriculture and construction. Specialists Marketing Services Inc. formerly managed these files. New-to-market files due for release next week target small businesses and buyers of aircraft, copiers and medical equipment. Data is derived from government financial statement forms and other sources.
Selections: Hotlines, gender, telephone number, SIC code, equipment fleet type/value, state/SCF/ZIP
Sample usage: Rand Materials, Chase Manhattan Bank, Central Publishing, Northern Tool, MSC Industrial Supply, Engineering Services
Price: $135/M
Contact: MeritDirect, Chris Blohm (914-368-1031 cblohm@meritdirect.com)
Radio World
Lake Group Media Inc. now manages lists of 10,333 subscribers to Radio World and 4,069 e-mail addresses on behalf of NewBay Media. This newspaper targets engineers, owners and managers of broadcast facilities. MeritDirect was the prior list manager.
Selections: Job title, business/industry type, gender, state/SCF/ZIP
Sample usage: Digital Broadcast Network, International Who
