* Planning Family
* PESI Healthcare Nursing Seminar Attendees
* New Century Trading Subscribers E-mail
* Home and Garden Transactional MO Buyers
* Si Hablo Espanol Crafts, Yarns and Quilters
* Precision IMA Internet Businesses
* Introducing Tracy Egan at Media Horizons Inc.
* People in the News
LISTS UNDER NEW MANAGEMENT
Planning Family
RMI Direct Marketing Inc. has been chosen to manage a master file with 1 million names for Planning Family Inc. This company operates a Web site offering maternity information. Catamount Group was the previous manager. Data cards for eight new subfiles have been released. These lists identify prenatal, African-American, Hispanic, Catholic and other types of families, in addition to 942,625 e-mail addresses. Web site registration is the source.
Selections: Hotlines, age, income, donors, ethnicity, religion, due date, date of birth, telephone number, lifestyle, demographics, state/SCF/ZIP
Sample usage: Gerber Life, Scholastic, Bank of America, Sears Portrait Studios, Shutterfly, Williams-Sonoma, One Step Ahead, Gymboree, Cord Blood Registry
Price: $100/M to $125/M
Contact: RMI Direct Marketing Inc., Hillary Taylor (203-825-4631; htaylor@rmidirect.com)
PESI Healthcare Nursing Seminar Attendees
PESI LLC has chosen Walter Karl Inc. to manage a list of 193,064 nursing seminar attendees, including 25,069 from the last 12 months. Home addresses are available for 93,182. It includes attendees of continuing education seminars, conferences, on-site trainings and webinars. The sources are about equally split between direct mail, telemarketing and the Web. PCS Mailing List Co. previously handled this file.
Selections: Hotlines, telephone numbers, home/business address, book buyers, age, contact name, course heading, subject area, number of employees, ethnicity, home value, job title, lifestyle, multibuyers, one per company, sales volume, industry, occupation, ethnicity, home value, state/SCF/ZIP
Sample usage: Thompson Health Care, Cambridge Who’s Who, Consumer Health Publishing, Reed Exhibitions, John Wiley & Sons, MarketLab, Norton
Price: $120/M
Contact: Walter Karl Inc., Tracey Bausano (845-732-7092; tracey.bausano@walterkarl.infousa.com)
NEW LISTS
New Century Trading Subscribers E-mail
E-mail addresses for nearly 80,000 investors are available. Subscriptions cost $40 per month to receive investment information and analysis. The sources are direct mail and newcenturytrading.com.
Selections: HTML set up, A/B splits, personalization, suppression
Price: $125/M
Contact: MetaResponse Group Inc., Diane Dubocq (954-360-0644, ext. 217; ddubocq@metaresponse.com)
Home and Garden Transactional MO Buyers
This file identifies homeowners who purchased products for lawn care, gardening, swimming pools, tools, patio furniture and other items for the home. The count for the last 12 months exceeds 11.3 million. Catalogs, insert media and direct mail are the sources.
Selections: Hotlines, age, dwelling type, gender, home value, income, length of residence, marital status, product, state/SCF/ZIP
Price: $95/M
Contact: Singer Direct Inc., Nick Schellong at 212-209-1929 or nick.schellong@singerdirect.com
Si Hablo Espanol Crafts, Yarns and Quilters
Subscribers to Spanish language publications and craft interests are named. This file includes individuals who enjoy woodworking, knitting, needlepoint and quilting. The count is 135,000.
Selections: Monthly hotline, age, gender, household income, crafts, sewing/needlework/knitting, woodworking, state/SCF/ZIP
Price: $100/M
Contact: List Bargains Division, Media Source Solutions, Mary Jane Acito (914-617-8138; mj@listbargains.com)
Precision IMA Internet Businesses
More than 1.3 million businesses with active Web sites that accept credit cards or online payments services are on file. Seventy percent of the individuals listed are men. Data is collected and verified online.
Selections: Weekly/monthly hotlines, contact name, gender, telephone number, type of business, Web address, ZIP
Price: $125/M
Contact: Infinite Media, Jeffrey Hudes (914-949-1547, ext. 125; hudes@infinite-media.com)
MEET THE BROKER
Introducing Tracy Egan at Media Horizons Inc.
This week, Meet the Broker features Tracy Egan, an agency broker on the lookout for more than just lists and insert media programs. Egan discusses the impact of the postal squeeze and Internet growth on the business. For the full story, click here (directmag.com/disciplines/lists/0710-broker-tracy-egan).
People in the News
John Ahern joined Boutique List Services as vice president of new business development. Ahern has more than 15 years experience in direct marketing. Most recently he worked for Createch Marketing.
