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Kodak unveiled a photo contest as a new activation around its multi-year PGA Tour sponsorship in the run-up to its Kodak Challenge competition next year.

New postal regulations require mailers to update lists more frequently for mailing flyers, catalogs, advertising and packages sent out as standard mail, effective Nov. 23.

Motive Interactive ( www.motiveinteractive.com)announced the launch of Advent 2.0(TM)

Not too long ago, we wrote about how the difference between coming across as smart and coming across as intelligence impaired often has less to do with one’s actual intelligence and much more to do with their…

Frito-Lay is pushing its TrueNorth nut snacks with a contest to find a story about one person’s life passion that will become a TV spot during next year’s Academy Awards.

While the Web has made comparison shopping easier, marketers should focus on the service they offer to customers at least as much

Heartland Payment Systems, Inc. has acquired Chockstone Inc., a gift card program and loyalty marketing services provider.

Macromark Inc. unveiled a list of 304,668 buyers of consumer electronic products from the last 12 months for BlueHippo.

The impact of online advertising campaigns is significantly greater than a typical .10% click through rate would suggest, according to research data compiled from a broad range of industries.

Consumers who use Internet media are willing to share personal information about themselves with advertisers in exchange for targeted incentives that match their lifestyle, according to IBM