Search Results for: data

ATG of Cambridge, MA, has introduced enhanced technology for incorporating response devices in video advertising for lead generation, inbound telemarketing calls and creating Web site traffic.

Specialists Marketing Services Inc. rents a list of 55,666 attendees of auto shows from Motor Trend Auto Shows Inc.

Most U.S. marketers are pushing multicultural campaigns, but less than half are satisfied with the results of those initiatives, according to a new survey from the Association of National Advertisers.

This week Meet the Broker features Donna Peterson, who specializes in e-mail blasts and lead generation. She works with homebuilders, business auction companies, publishers and other kinds of clients

Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 63,418 subscribers to Microwave Journal.

New, Advanced Platform Emerges from Beta Program to Maximize Publisher Revenue from Networks and Exchanges
Gets $7 Million Backing from Spark Capital and the Foundry Group

Throughout my career, I have been fortunate enough to work with some incredibly successful individuals. I have learned some important lessons that have had a profound effect on my own life and marketing.

The acquisition of Standard Rate and Data Services (SRDS) by the advertising agency conglomerate WPP Group is unlikely to have any substantial impact on list brokerage and management companies, according to list industry analysts.

Horizon House Publications has appointed Edith Roman Associates Inc. to oversee a list of 82,247 subscribers to Telecommunications magazine.

A new holiday sweepstakes from Citibank will give cardholders a chance to experience live music up close, with a sweepstakes run in conjunction with an integrated promotion with artists Mary J. Blige and Nickelback and live music promoter Live Nation.