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“Through the rapid evolution of in-app rich media, one important aspect has remained a constant: its exceptional performance,” according to a recent report from Medialets, a mobile rich-media ad platform

After just two months as the second-place dog in the U.S. smart phone platform race, Google’s Android OS leapfrogged RIM’s BlackBerry OS in January, according to comScore.

We all know that “listening” to conversations and comments about our brands on the social Web is very important, which is why social listening tools have become an indispensible part of marketing. But what marketers do with that information is even more important.

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A recent study by Forrester predicts that one in five U.S. adults will do some form of banking transaction over their mobile phones by 2015, up from the 12% who currently perform some of their banking over mobile handsets. That’s good news for banks, who are always looking for ways to cut down on teller interaction and thus overhead.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …

Headlines from the industry.
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According to Medialets, a rich media ad platform for mobile, mobile rich media ads are surging, led mostly by iOS devices. The company’s recent figures also show fragmentation for Android devices.

A wealth of information about the mobile realm was recently unveiled by comScore in its “2010 Mobile Year in Review” report. Among the highlights was the finding that mobile advertising is on growing at a healthy pace and that nearly half of all mobile subscribers in the U.S. were mobile media users in 2010.