Search Results for: data

The traditional offline list industry shrinking, meaning more and more data compilers are clamoring to collect data in the online space. Unfortunately, the data they provide isn’t always of the highest quality. From a marketer

Gap recently offered a discount incentive for shoppers that checked in through Foursquare. The promotion helped catapult the retailer up a new listing of the 25 brands most important to women from No. 44 to No. 17

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Mobile gaming is one of the five most popular forms of mobile content usage, according to comScore. There are, of course, differences in how popular the activity is, depending on how old the consumer is and what gender they are, as shown by data released by Compete.

Revimedia have launched their 2minuteSEO campaign (available at www.2minuteSEO.com), which allows users to check their website’s search engine optimization score in three steps, taking only a couple of minutes.

Today’s question: How popular are Hispanic lists with mailers? Should more marketers be trying to target this sizable segment? What types of offers do you suggest might work?

A cataloger of Celtic merchandise, GaelSong has been enjoying impressive year-on-year growth. And the company achieved this lift not by implementing cutting-edge Web 3.0 technology or launching splashy social media campaigns. Rather, says vice president/general manager Tom Steele,

Search can be a powerful tool for pinpointing global market opportunity and driving high ROI customer acquisition

There aren’t too many awards more fitting for a direct marketing teacher than the Direct Marketing Club of New York’s Silver Apple. One of this year’s recipients, Christine Slusarek, has taught direct marketing at New York City’s Fashion Institute of Technology (FIT) for six years. As part of her syllabus, she draws on more than 25 years’ experience, including the last 20 at Time Consumer Marketing Inc., where she currently serves as executive director of list and database marketing.

If time equals money, and improved processes equal time, it’s easy to see what benefit integrating your digital technologies and data can provide to your business—especially if the result will help fuel deeper engagement with your customers.