Search Results for: data
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Agencies
OnStar Offers Car Giveaway with Push-button Ease
OnStar’s in-vehicle service is channel for sweepstakes to reactivate former users
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Agencies
Why Near East Chose Seattle for its First Vehicle Tour
Depending on where in the U.S. you live, you may or may not know what couscous is. The Near East brand, a marketer of couscous and other specialty side dishes, is about to change that by introducing its first mobile sampling tour.
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Chief Marketer Listline March 21
Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is: · New list to market in past 7 days · Exclusive to list manager · Data card quality score 85 or higher on NextMark · Data …
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Just 15% of Small Businesses Are Putting Money Toward E-mail Marketing
Gathering data from various resources, Formstack recently shared a visual report titled, “How Small Businesses Are Engaging in E-commerce,” which showed that less than half of small businesses have a website.
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Celebrities Have Positive Influence for Brands, Ad Performance on Social Media
Celebrities do good things for brands and online ads, according to separate findings from Nielsen and Brand Affinity Technologies (BAT). While their positive influence is a bit indirect for brands and online activities, it’s a lot more straightforward for social media ad campaigns.
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Online Users Are Most Likely to Convert After First Exposure to Finance Campaigns
New York, March 08, 2011 – MediaMind Technologies Inc. (NASDAQ: MDMD), the leading independent provider of integrated digital advertising solutions, today released a new study titled “Financial Services: Making Smart Investments in Online Advertising.”
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Agencies
Amex Launches Cardmember Deals via Foursquare Check-ins
American Express is taking a new swing at burnishing both its youth appeal and its loyalty with current cardmembers, and it’s choosing the location-based social platform Foursquare to do so
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Agencies
Kmart, Other Brands Test Geo-located Text Messaging with AT&T ShopAlerts
Some big names in both retail and consumer goods are partnering with wireless carrier AT&T to test the impact of text messages that send themselves automatically when customers
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Agencies
California’s No-ZIP Ruling Breeds Lawsuits, List Concerns
Last month’s ruling by the California Supreme Court bars retailers from asking for ZIP codes from credit-card store shoppers
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Agencies
Five Tips for Successful B-to-B Paid Search Campaigns
Many best practices across B-to-C and B-to-B paid search campaigns are similar. However, B-to-B marketers face some unique challenges
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