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Introducing MobileCactus, a global performance CPA Ad network for Apps and the Mobile Internet! “Mobile Cactus is the leader in performance-based marketing! We help publishers and app developers monetize their mobile traffic by promoting our exclusive offers. We help advertisers generate new sales and leads only paying for proven results!”

With all the rush to market on Facebook, don’t push aside the ol’ tried-and-true branded Web site.

Johnson Controls, a provider of mechanical equipment and systems that control commercial building systems, is promoting its video contest, “Campus Green Scene,” on the corporate website—as well as a microsite and Facebook.

The Zippo Manufacturing Co. staged six musical events—one per month—in China to convert buyers and build advocates among younger adults.

Headlines from the industry.
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Scannable 2D or QR barcodes have long held promise as a way to link active consumers out in the world to online marketing and promotional offers

Are you incorporating social media activity into your lead scoring process? Are you creating a distinct model for each of your product lines? Are you putting your third-party data into context with prospects

Headlines from the industry.
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According to Compete, the gap between Yahoo, the No. 2 site, and Facebook, the No. 3 site, continues to shrink. Other data show similar growth for Facebook, in terms of visitors and time spent on its site.

It’s a real punch to the gut when some unknown Internet user lambasts your brand for reasons you can’t quite grasp. But as we all know, that unknown user has friend, who have friends, who have friends… But even worse would have been to have not seen that user’s message at all, which is why social listening tools are indispensable in the world of online marketing.

Chief Marketer recently asked business-to-government consultant Mark Amtower for tips on marketing to state and federal government agencies.