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Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe

In direct marketing, looks aren’t everything. A pretty package isn’t worth the paper it’s printed on if it doesn’t get results. And while much of direct

With an eye toward boosting in-store sales, Canon is testing 2D bar code labels on its printers. Like other brands that have tested 2D or QR codes

Thanks to the end of summer and the start of back-to-school season, the retail industry had a strong August, according to data from both Compete and comScore.

We haven’t even reached October yet but it’s never too early to start planning for Christmas – is it? Not according to Martin Software, which recently released “The Search Marketer’s Guide for the Holidays: Ten Tips for a Successful 2010.”

Hyper-growth platforms create opportunities for peripheral business models to flourish. Facebook has
already provided fertile ground for fantastically successful businesses like Zynga, Playdom/Disney, and
Playfish/EA.

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As sales teams look to the marketing department to help give them a competitive edge with the materials they present to prospects, many marketers are looking to marketing asset management (MAM) systems to help them deliver.

Chief Marketer recently talked to a number of experts to get their thoughts on what B-to-B marketers need to consider to make their lead generation and automation initiatives a success