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Chrysler and its Dodge brand had people running around the country looking for three hidden Dodge Journey vehicles in a promotion called, “Search Engine for the Real World.”

An increasing number of Internet advertisers are turning to call centers to verify and generate leads, drive inbound calls and increase incremental revenues from existing programs.

For all the crap that we occasionally dish on the CPA network space, one thing we hopefully have never intimated is that running a network is easy. While we have no shortage of people who enter the space with no experience only to find ways to make impressive money, once they make the plunge to running a…

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Google-powered search saw a month-over-month decline in market share in August, while Bing-powered search saw an increase, according to Compete. Meanwhile, separate data from Hitwise shows that “facebook” pervades the top search terms.

There’s a palpably upbeat energy at this year’s Direct Marketing Association Conference and Exhibition. The breakout concurrent sessions

To reach Latinos with health-education messages, social marketers first must understand how culture shapes beliefs and behaviors. Culture is at the heart of successful Latino-targeted health-communications campaigns. Here are five tips to communicating health messages to Latinos:

The Duct Tape brand can get people to do some pretty crazy things. High-school students have fashioned entire prom dresses and suits from the sticky stuff

The Borden Dairy Co. will begin running sweepstakes as part of a new robust marketing program to grow its share of the milk market

Over the last three months, Coke added an attractive prize to its popular My Coke Rewards program. Codes entered from specially marked packages of Sprite could be submitted by Nov. 6 to win one of 25 grants worth $25,000 for their favorite school