Search Results for: data

Hunter Douglas recently launched a new turnkey email program to help resellers promote the manufacturer's window treatments to consumers.

Chief Marketer and NextMark offer a selection of files new to market, including GunHunter Magazine and Renewable Energy World.

Data analysis conducted by Oberweis Dairy revealed the secret to retaining new home-delivery customers: Give no more or less upfront in a new prospecting promotion than had been previously offered, but package it differently

Ralph Andreta, head of loyalty and co-brands for Citicards shares the strategy behind the new app

Headlines from the industry.
To receive daily updates please visit the Digital Moses fan page

Marketers seeking reasons for optimism in 2012 should cast their eyes toward Washington, DC and London

Larry Riggs is senior editor of Chief Marketer and has covered the direct marketing industry for over 20 years. He is the former managing editor of DM News and a senior editor on Direct. His beats include direct mail and lists & data.

Marketers are asking legacy systems to store an ever-widening expanse of behavioral data, such as clickstream activity, intent data (opt-ins, registrations and referrals), and Web analytic information

Here are four basics your team should be on top of to make the most of your email expenditures in 2012

Chief Marketer and NextMark offer a selection of files new to market, including Investopedia eNewsletter and Living the Country Life Magazine.