Search Results for: data

Attributing a sale to the last customer touch can result in skewed channel effectiveness calculations. Paradysz’s Rob Stagno offers thoughts on the complexity of multichannel attribution.

London, UNITED KINGDOM (Sept 27 , 2011) — eMerchantPay, a leading provider of online payment processing solutions to merchants worldwide, has been registered as a Payment Institution by the UK’s Financial Services Authority (FSA United Kingdom). With this registration, eMerchantPay has been authorized to carry out…

KISSmetrics compiled data from Luth Research, the Mobile Marketing Association and Dan Flanegan to present an infographic titled “Mobile Mania: The Growing Importance of Mobile Website Optimization.” It offers some hard numbers highlighting the potential impact of failing to optimize your site for…

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HitPath has officially launched Portable Stats, a mobile application which allows affiliates of networks using the HitPath platform, to quickly check their campaign stats from their mobile phones. With a keep-it-simple approach the app is true to its name and is just that, stats, focusing on presenting campaign…

This latest iteration of the game integrates in-store game play with online “second win” chances, more numerous winning game pieces, and a broad mix of food- and non-food prices

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According to recent data from The Harris Poll conducted by Harris Interactive, nearly nine out of 10 U.S. online adults have ever looked online for health information. Search engines and medical websites are the primary go-to online places for health information.

Chadwick Martin Baily, CMB Consumer Pulse and Constant Contact offered up a neat presentation titled “10 Quick Facts You Should Know About Consumer Behavior on Facebook.” Among the findings is that more than half of fans say they’re more likely to buy a product after becoming a fan of a brand.

Hilton is running a contest with National Geographic Magazine encouraging its loyalty members to shoot photographs of places where they travel and spend time for a chance to go to one of the most spectacular settings in the world: The Galapagos Islands.