Search Results for: data

I have a feeling Giants fans

As marketing databases mature, they inevitably accumulate more data, perform more slowly, and

People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see.

Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see. Oh, and, by the way, you could win a year’s supply of dog food.

This past weekend, for the first time in ages, an email hit my inbox that made me want to revive our

Lately,

Crabtree & Evelyn has learned a lot about operating loyalty programs. It has had one version or another for about 10 years

Chief Marketer and NextMark offer a selection of files new to market, including Crimson Direct College Students and Dartnell Management Masterfile.

A recent Localytics study found “building relationships with app users and fostering long-term usage are more important.” Among the findings was that of all studied users who made an in-app purchase, 44 percent took 10 or more interactions with the app.

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For companies to win this battle for consumer hearts and minds, there are three tactical initiatives to deploy