Search Results for: data

New lists featured this week include ReachBase Meeting Planners Masterfile and TheStreet.com Postal Membership File.

Facebook’s impending initial public offering may cause additional scrutiny on all marketers’ data-gathering and data-mining practices. Dennis Dayman, Eloqua’s chief privacy and security officer outlines some concerns for direct marketers.

A new report that examines the mobile capabilities of 100 top brands in luxury categories from fashion and hospitality to beauty/skincare and jewelry gives failing grades to almost half of those brands’ mobile portals.

Overall list prices continue to fall, according to the Winter 2012 Worldata (www.worldata.com) list price index.

Companies that activate their advocates grow faster. Advocates recruit new customers, have higher loyalty and satisfaction because advocating creates a personal connection that strengthens brand loyalty. Here are five ways to activate brand advocates