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The Direct Marketing Association’s (DMA) CEO Larry Kimmel is stepping down from his position. Linda A. Woolley, the organization’s executive vice president of Washington operations, will serve as acting CEO.

If you want to implement Enterprise Loyalty into your business, here are three things to consider.

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include The Wildlife Society, New Technology Early Adopters and Committee for Justice.

Relevancy is crucial for getting results in email marketing.

Modern marketing databases are asked to do much more than they have in years past. Decision Software’s Jeff Fowler offers insight into designing and structuring platforms for maximum benefit.

When not used as merely a gimmick, QR codes can help B2B and B2C marketers increase the reach and ROI of integrated marketing campaigns.

Avery Dennison’s business-to-business salespeople were convinced large companies were not visiting its website. Analysis showed differently.

Online grocer Peapod is taking a successful marketing play from South Korea and giving it a Big Shoulders spin by letting Chicago subway riders shop for groceries via bar-code scans. But infrastructure differences may keep this pilot from taking off as it has in Seoul.

Here’s three tips to make micro-targeted, high ROI trigger email programs a bigger, more profitable portion of your marketing budget.

A trade association for hunting enthusiasts and gun manufacturers is helping states use direct and social media to promote hunting license renewals.