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All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012

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Trying to get consumers to change their habits for the better is an annual first-quarter ritual

Marketing isn’t taught by the mathematics departments within colleges and universities, but some day maybe it will be. Each day, marketers are more dependent on the numbers. Metrics and measurements talk to marketers, revealing secret insights into campaigns. For example, data analysis shows how channel optimization makes money.

Are you part of the one percent that waits until February 14 to begin shopping for Valentine’s Day? You’re not alone.