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Nielsen whipped out a mess of interesting data in its “State of the Media: U.S. Digital Consumer Report” for Q3-Q4 2011. Among the findings is that 13.4 percent of mobile phone time is spent text messaging, while 21.3 percent of Internet time is spent with social networks and blogs.

According to a report from Bytemobile, Google is responsible for 75 percent of total data produced by mobile advertisements. Also, the majority of total data traffic generated by iPhones and iPads comes from just three apps.

Lists featured this week include Engineers by Specialty, Harris Publications and Granta Magazine.

Cloud computing isn’t just another marketing buzzword. Marketers need to explore how it can affect how they do business. Here are 11 ways cloud computing can improve marketing:

Read more: https://chiefmarketer.com/disciplines/directmarketing/eleven-cloud-computing-marketer-0224bnv3/#ixzz1nhbDRdgJ

Video adds a personal, powerful dimension to marketing emails, engaging viewers by showing them benefits rather than just telling them. Industry researchers such as Marketing Sherpa have reported that video in an email can lift conversion rates by 50%.

Arthur Sweetster, chief marketing officer at 89 Degrees, offers insight into capturing and using Big Data — the ever-increasing volume of customer and prospect information available to marketers.

Here are some expert tips to take before you develop and launch your mobile marketing campaign.

According to new findings from Flurry, U.S. ad spending on mobile in 2011 lagged well behind the actual consumers’ time spent on the medium relative to others.

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