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Chief Marketer talks with Nataly Kelly of Common Sense Advisory about ways brands like Nestl

More than half (51%) of the marketers polled for the CM 2012 Mobile Marketing Survey said they will use the channel to link mobile prospects to other platforms. But just as many say they will run campaigns that exist entirely on the mobile device, reflecting the fact that mobile is where customers live, linger and don’t always leave.

The test-and-learn loop is an underused tool in a marketer’s arsenal. Pity, because it can be the difference between just struggling along and succeeding.

Marketing lists from Captus, Farm Animal Rights Movement, Hooked on Phonics, Independent Living E-Letter and Soap.com

There's a throwaway line in Microsoft's Windows 8 preview announcement that could completely overhaul online data collection.

HGTV is sidestepping some TV, print and outdoor ads in favor of a full calendar of event and experiential marketing programs this year.

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Best practices for engaging followers on Pinterest with examples from socially innovative brands eBay and One Kings Lane.

Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.