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For its third commercial appearance at the Super Bowl, VW wanted a way to make its ads stand out from the clutter of other car commercials. The company chose to partner with JiWire on free WiFi access around Indianapolis before, during and after the game, in return for watching its TV spot before login.

Here’s 5 underutilized paid search opportunities B2B marketers should take advantage of to boost their online ROI.

Chief Marketer recently talked with consultant Mac McIntosh about trends in B2B direct marketing.

According to comScore’s latest MobiLens data, Google’s Android mobile OS got even closer to owning half of the U.S. smartphone OS market in January.

In terms of original equipment manufacturers (OEM), Samsung finished the…

Headlines from the industry.
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Wienerschnitzel, claiming to be the world

Infogroup’s Dan M. Babb discusses the opportunities email appending offers direct marketers.

New York, NY (February 28, 2012) – Webair (www.webair.com), the leader in hosting solutions, today unveiled their Carrier Neutral Cloud Service, offering clients the flexibility and freedom of a cloud hosting environment while providing total control over…

India, February 29, 2012: Komli Media, Asia Pacific’s leading media technology company, today announced its acquisition of Admax Network, South East Asia’s (SEA) largest digital media network. With a monthly reach of over 90 million unique users, Admax covers six of the world’s fastest growing markets: Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam.

Headlines from the industry.
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