Search Results for: data

The Latina shopper is a smart, knowledgeable shopper

David Danziger is director of data and targeting products at Acxiom Corporation.

Whether your brand sells to consumers or to other businesses, chances are you’re looking for leads in lots of new places.

In a recent presentation, Performics predicts that mobile will account for 20 percent of all paid search impressions by the summer.

What to watch this year in games, contests, and sweepstakes.

If you’re torn between developing a mobile app or optimizing your Web site, consider what device users you’re targeting

Web tags perform a wide range of marketing tasks, from behavioral targeting and web analytics to ad serving, affiliate marketing, and search ad tracking. But old or outdated tags can slow preformance or blur marketing visibility.

Red Rose Tea is stirring brand fans’ memories of shared times with friends in an ecard Valentine campaign.

Real-time advertising and retargeting online may be working for some, but most marketers with a sustainable growth plan for new customer acquisition still rely on mail to drive web traffic and conversions. If timing is everything, then recency is critical—but it's not that easy to find enough "fresh" names to test. Unfortunately, it still takes a lot of effort to net out an adequate prospect file from the merge-purge of multiple response list hotlines due to the costs and time required to get the job done right.

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012