Search Results for: data

This year’s election may be divisive and bitter, but one wouldn’t know it based on the amount of online political advertising. Television and mail have remained the dominant channels for political advertising — to the detriment of candidates, according to Katz 360’s Andy Slater.

Personalized, branded enewsletters can help consultants at direct selling organizations like Tupperware and Avon drive revenue and referrals.

When it comes to the Hispanic consumer, there’s what brand marketers know about this demographic and what retailers know. Here’s how to start bringing those two pictures together to create a whole portrait of Hispanic shoppers.

The Federal Trade Commission has issued a report recommending, in part, that data brokers offer consumers greater transparency into, and control over, data collected and stored. The report also recommends a central web site where consumers can learn about data compilers by name, understand their proceesses, and exercise rights of access to their data.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

Apparel marketer Express Inc. is using its new credit card-based Express Next rewards program to reach out to consumers who don’t actually own that branded credit card.

Understanding your most active Facebook fans and targeting them with unique content can dramatically improve virality.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

A new study from Acxiom and Loyalty 360 highlights the disconnect between loyalty marketing’s value and its practice among marketers.

Harper’s Bazaar is testing onserts that address subscribers by name and feature QR codes that click through to an advertiser web site.