Search Results for: data

Kellogg

Each week, Chief Marketer and NextMark offer a selection of files new to market. Lists featured this week include Accredited Patriots, AmeriCares, Heritage Iron magazine.

DCI Cheese Co. uses a steady stream of promotional contests and coupons to bring attention to its handcrafted cheeses.

The increasing number of marketing channels, combined with prospects’ enhanced ability to research their purchases, has created a significant budgeting problem.

Over the past two years, Merry Maids has standardized its direct mail from franchisees and cut postage expenses thanks to on-demand printing.

Buyers of high-tech offerings within organizations are a highly sought market, and a new study from Bernice Grossman and Ruth Stevens offers insight into the various sources of prospecting data available on them.

“An [information technology] buyer is a big buyer,” says Grossman, president of marketing database consultancy DMRS Group. “They buy a lot, and multiples of the same. And those are becoming such important titles as we move into a digital world that those titles are becoming databases in and of themselves.”

Small, highly specialized business-to-business marketers often lack the resources to follow up every casual inquiry. First Databank (FDB), which sells drug data to medical information system providers, health plan operators, pharmacy benefit managers and other organizations, has been using an outside telemarketing firm to pre-qualify its leads. The sales cycle is slow—it took more than […]

How does your marketing team ensure that your brand is being prominently placed in search results and appropriately considered by consumers near your brand

Understanding cultural differences can help B2B marketers build relationships

A Rice University study looks at the long-term viability and profitability of daily deal companies.