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Spending on, and revenue from, direct marketing channels is up — but not all channels are equal, according to a new study from the Direct Marketing Association and Winterberry Group.

True Lemon, a challenger brand to the well saturated $1 billion powdered soft drink market, is using coupons as a major component of a new $5 million national campaign.

Mobile marketing continues to gain strength, but a lack of resources and a well thought out strategy are holding businesses back from executing the programs, according to a new survey from StrongMail.

Chief Marketer and NextMark offer a selection of files new to market. The criteria for selection for Chief Marketer Listline is:

· New list to market in past 7 days
· Exclusive to list manager
· Data card quality score 85 or higher on NextMark
· Data card publicly available online

A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior.

White Castle is energizing its fervent fan base with a summer of contests challenging “Craver Nation” to show their love in creative ways. Submissions are put to a popular vote for prizes, and a concurrent sweepstakes offers to give one Craver sliders for life.

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Six plus years. Two books. One movie. Millions of pages of press coverage. Hundreds of millions of dollars in private funding. Trillions upon trillions of bytes of data. Almost a billion users worldwide. More than $2bn in revenues. The…

Linda A. Woolley, the acting president and CEO of the Direct Marketing Association, discusses the challenges and opportunities the organization faces.

Improving conversion rates is top issue for email marketers across the pond, according to the UK DMA Email Marketing Council’s fifth annual national Email